Assistant Sales Manager (ASM)

Al-Ikhsan Sports Sdn Bhd; Bandar Baru Bangi; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading sports retailer in Malaysia is looking for a Retail Manager to assist in daily store operations and drive sales performance. The ideal candidate will have a degree in Retail Management, 1–2 years of experience in retail sales, and proven leadership skills. Responsibilities include coaching the team, analyzing sales metrics, and ensuring customer satisfaction. The position offers competitive salary, commission, staff discounts, and career growth opportunities.

Benefits

Competitive salary with commission

Career growth opportunities

Staff discounts on merchandise

Supportive team environment

Continuous professional development programs

Qualifications

• Minimum 1–2 years of experience in retail sales or store supervision, preferably in sports retail.
• Ability to analyze sales metrics such as AUP, IPT, and ATV.
• Must be passionate about sports and an active lifestyle.

Responsibilities

• Assist in overseeing daily store operations and staff performance.
• Achieve individual and store sales targets through proactive selling.
• Lead, motivate, and coach the sales team to achieve targets.
• Monitor sales performance and provide recommendations for improvement.
• Ensure compliance with company policies and operational standards.

Skills

Leadership skills

Communication skills

Organizational skills

Problem-solving abilities

Education

Diploma or bachelor’s degree in Retail Management, Marketing, or related field

Job description

Al-Ikhsan Sports Sdn Bhd – Bangi, Selangor

Assist the Store/Sales Manager in overseeing daily store operations and staff performance.

Achieve individual and store sales targets through proactive selling and upselling.

Lead, motivate, and coach the sales team to achieve individual and store sales targets.

Monitor sales performance, analyse data, and provide recommendations for improvement.

Ensure the highest standards of customer service and satisfaction.

Manage visual merchandising, stock display, and product replenishment according to company guidelines.

Handle inventory control, stock takes, and loss prevention activities.

Support recruitment, training, and development of store staff.

Ensure compliance with company policies, procedures, and operational standards.

Prepare and present sales and performance reports to management.

Act as the person-in-charge in the absence of the Store / Branch Manager.

Requirements

Diploma or bachelor’s degree in Retail Management, Marketing, or related field.

Minimum 1–2 years of experience in retail sales or store supervision (sports retail experience is an advantage).

Candidates who are proficient in Store Metrics such as AUP (Average Unit per Transaction), IPT (Items per Transaction), and ATV (Average Transaction Value) will have an added advantage.

Proven leadership skills with the ability to motivate and manage a team.

Strong communication, organizational, and problem-solving abilities.

Passionate about sports, active lifestyle, and retail excellence.

Able to work on weekends, public holidays, and rotational shifts.

What We Offer

Competitive salary with attractive commission and performance incentives.

Career growth opportunities within Malaysia’s leading sports retailer.

Staff discounts on sports merchandise.

Dynamic and supportive team environment.

Continuous learning and professional development programs.