Assistant Product Manager - FMCG/Retail (Hybrid Work)

JAC Recruitment; Kuala Lumpur; Hybrid; MYR 80,000 - 100,000; Full time

Job summary

A leading FMCG company in Kuala Lumpur is seeking an Assistant Product Manager to manage regional product strategy execution across Southeast Asia. This role involves coordinating projects, conducting market analysis, and collaborating with teams in Singapore. Candidates must have a bachelor’s degree and at least 3 years of brand/product management experience, along with strong analytical and communication skills. The position offers hybrid working arrangements with the need for occasional travel abroad.

Qualifications

• Minimum bachelor’s degree in a business-related function.
• At least 3 years of experience in brand/product management.
• Strong analytical and project management skills.

Responsibilities

• Support the creation and execution of regional product strategies.
• Drive alignment across Southeast Asia and provide on-the-ground support.
• Assist in product planning and development.

Skills

Analytical skills

Project management skills

Communication skills

Adaptability

Education

Bachelor’s degree in a business-related function

Job description

A leading FMCG company is looking for an Assistant Product Manager to manage regional product strategy execution, portfolio and innovation planning, cross-border project coordination, and marketing communication alignment across Southeast Asia and key markets. This role hashybrid working arrangements with flexible working hours.

Key Responsibilities:

Support the creation, planning, and execution of regional product strategies for assigned categories, working closely with the Singapore HQ team.

Drive alignment across Southeast Asia, Oceania, Middle East, and other key markets, while providing on-the-ground support from Malaysia.

Assist in the full spectrum of product planning: consumer insights, market sizing, new product pipeline development, and go-to-market strategies.

Contribute to building a 3–5 year innovation roadmap for assigned categories, balancing renewals and new product introductions.

Gather and analyze sales, marketing, and research data to optimize the regional portfolio, rationalize SKUs, and identify whitespace opportunities.

Coordinate with Singapore HQ to integrate consumer insights, concept testing, and HUTs into product development.

Track industry and competitive trends in local and regional markets to support differentiation strategies.

Collaborate with R&D, QA/QC, Operations, and Finance across borders to support timely delivery of project milestones.

Support Singapore HQ by preparing NPD product briefs and topline direction for the assigned categories to the Brand and Digital Marketing team, ensuring alignment on positioning, key messages, and launch objectives.

Assist in reviewing regional toolkits and activation materials, ensuring alignment with market needs.

Requirements:

Minimum bachelor’s degree in a business-related function.

At least 3 years of experience in brand/product management, preferably with regional or NPD exposure in FMCG or related industries.

Strong analytical and project management skills to handle multi-market projects.

Familiarity with market research and tracking data (e.g., Nielsen, Euromonitor) to support decisions.

Excellent communication skills to work effectively across borders with Singapore HQ and other regional teams.

Independent, proactive, and adaptable. Comfortable working in Malaysia while reporting to and aligning with Singapore HQ.

Travelling abroad is needed for the position.