Assistant Marketing Manager

Outpost; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A marketing team in Kuala Lumpur is seeking a Digital Marketing Supervisor to lead content strategy, manage graphic design, and coordinate e-commerce activities. The ideal candidate has a Bachelor's degree in Marketing and at least 4 years of experience in marketing roles. Duties include overseeing customer engagement across social media, planning promotional events, and ensuring brand consistency. The role offers a five-day work week, medical benefits, and performance incentives.

Benefits

5 days week

Quarterly performance incentives

Medical benefit

Hospitalisation insurance

Qualifications

• Minimum 4 years of working experience in marketing, with at least 1–2 years in a supervisory role.
• Proficient in coordinating with creative teams, external vendors, and internal departments.
• Knowledge of e-commerce platforms is a strong advantage.

Responsibilities

• Plan and monitor content strategy and ads across social media platforms.
• Maintain brand consistency across all customer touchpoints.
• Supervise in-house graphic design team to develop visual assets for various media.
• Plan and coordinate marketing events and related activities.
• Oversee e-commerce strategies and monitor store performance.

Skills

Social media knowledge

SEO expertise

Project management

Communication skills

Creativity

Education

Bachelor’s Degree in Marketing or related field

Tools

Adobe Creative Suite

Meta Ads

Google Analytics

Job description

Qualifications

• Bachelor’s Degree in Marketing, Mass Communications, DigitalMedia, or related field.
• Minimum 4 years of working experience in marketing, with at least 1–2 years in a supervisory role.
• Strong knowledge in social media trends, SEO, and digital marketing tools.
• Proficient in coordinating with creative teams, external vendors, and internal departments.
• Strong project management and communication skills.
• Creative, resourceful, and detail-oriented with the ability to multitask.
• Knowledge of Adobe Creative Suite, Meta Ads, Google Analytics, and e-commerce platforms is a strong advantage.

Responsibilities

1. 1. Digital Marketing & Social Media
   • Plan and monitor content strategy and ads across Facebook, Instagram, TikTok, and other platforms for OUTPOST brands.
   • Work closely with influencers, affiliates, our own retail outlet staff (as content creators), and internal/external photographers for content production.
   • Oversee customer engagement, campaign performance, and follower growth.
2. 3. Communications & Outlet Promotions
   • Maintain consistency in brand messaging across all customer touchpoints.
   • Prepare partnership decks and proposals for collaborations with partners.
   • Work closely with Operations Departments together with Retail Supervisors to plan for retail outlet promotions.
3. 4. Graphic Design Oversight
   • Supervise the in-house graphic design team in developing visual assets for social media, print, packaging, store branding, and event promotions.
   • Ensure timely delivery of high-quality design materials aligned with brand identity. Outsource to freelance Graphic Designers, if necessary.
   • Approve design concepts.
4. 5. Event Planning & Coordination
   • Plan and coordinate marketing events comprising marching competitions and teachers & students training courses in collaboration with the Ministry of Education, working together with Business Development and Events Department.
   • Liaise with event premise owners, vendors, logistics providers, and internal teams to ensure smooth execution.
   • Track event budgets, ROI, and post-event reporting.
5. 6. Online Marketplace & E-Commerce
   • Oversee content, promotions, and campaign strategies for Shopee, Lazada, TikTok Shop, and the company\'s official e-commerce store.
   • Monitor store traffic, conversion rates, and customer reviews, and generate monthly sales performance reports.

Benefits

• 5 days week
• Quarterly performance incentives
• Medical benefit
• Hospitalisation insurance