Assistant Marketing Manager

KHK Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is looking for an experienced marketing professional to oversee event planning and execution. You will coordinate with vendors, develop digital marketing strategies, and ensure brand consistency across all materials. The ideal candidate has a bachelor's degree in marketing, strong understanding of digital marketing tools, and experience in event management. This role requires a proactive individual comfortable with analytics and team collaboration.

Qualifications

• Strong understanding of marketing principles, especially digital marketing.
• Ability to work with cross-functional teams in event management.
• Familiarity with digital marketing tools and CRM platforms.

Responsibilities

• Oversee and manage private events and brand collaborations.
• Liaise with vendors and partners to ensure event success.
• Develop digital marketing strategies to generate qualified leads.
• Track and analyze campaign performance for optimization.
• Ensure brand consistency across all marketing materials.

Skills

Digital marketing knowledge

Event management

Lead generation

Branding

Cross-functional teamwork

Education

Bachelor's degree in Marketing or related fields

Certifications in digital marketing or event management

Tools

Google Ads

Facebook Ads Manager

CRM tools (e.g. Hubspot, Salesforce)

Adobe Creative Suite

Canva

Job description

Event Planning & Execution : Oversee and manage private events brand collaborations, exhibitions and other marketing-driven events.

Vendor & stakeholder coordination : Liaise with vendors, partners and internal teams to ensure event success, smooth logistics and brand alignment.

Lead Generation & ROI : Strategize events to attract targeted leads, track event outcomes, and optimize for future campaign.

Brand representation : Ensure consistent brand messaging, visuals, and tone throughout all events.

Lead Generation : Develop and implement digital marketing strategies (SEO,SEM, Social media ads, etc.) to generate qualified leads.

Content Creation & Optimization : Collaborate with the content team to ensure marketing materials ( social posts, ads, blogs) are engaging and optimized for lead capture.

Brand awareness: Leverage digital platforms (social media, Google Ads, etc) to strengthen brand presence and recognition.

Analytics & Reporting : Track and analyze campaign performance, ensure KPIs are met

Brand Consistency : Ensure all marketing materials, from paper bags and gift boxes to invitations and apparel, are aligned with the brand's identity.

Vendor Management : Work with suppliers to source high-quality promotional materials that reflect the brand image.

Design Collaboration : Coordinate with design teams to ensure branding on physical items is up to standard and aligns with the current campaign or event.

QUALIFICATION

Bachelor's degree in Marketing, Business Administration, Communications, or a related fields.

Additional certifications in digital marketing, event management, or project management would be a plus.

EXPERIENCE/SKILL REQUIRED

Strong understanding of marketing principles, especially digital marketing, lead generation and branding.

Knowledge of event management and the ability to work with cross-functional teams.

Familiarity with digital marketing tools (Google Ads, Facebook Ads Manager, LinkedIn ads, email marketing platforms like Mailchimp, etc)

Experience with CRM tools (e.g. Hubspot, Salesforce) for tracking leads and marketing performance.

Basic design knowledge (using tools like Adobe Creative Suite, Canva ) for reviewing and approving branding materials.