Assistant Manager Performance Marketing

TDCX; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading business performance firm in Kuala Lumpur is seeking an Assistant Manager in Performance Marketing. The role includes overseeing operational excellence and managing Team Leaders to ensure compliance and client satisfaction. Candidates should have at least 5 years of operations management experience, ideally in BPO or online advertising, with strong leadership capabilities. The position emphasizes collaboration and strategic guidance in managing digital campaigns and achieving business goals.

Qualifications

• Minimum 5 years of experience in operations management within BPO, online advertising, or support functions.
• At least 2 years in a leadership role.
• Understanding of ad-serving technologies and order entry platforms.

Responsibilities

• Lead Team Leaders to ensure timely online campaign execution.
• Provide strategic guidance for digital campaigns.
• Ensure quality assurance and traffic management.

Skills

Operations management

Leadership

Client servicing

Project management

Collaboration

Communication

Education

Bachelor’s degree in Business or Management

Tools

MS Office (Outlook, Word, PowerPoint, Excel)

Job description

Assistant Manager (Performance Marketing)

We are looking for an Assistant Operations Manager in Performance Marketing to take ownership of the operations and business performance. You will oversee Team Leaders (TLs) and agents, ensuring SLA compliance, operational excellence, and strategic alignment with business goals, coaching, managing resources, driving profitability while maintaining a positive team culture. You will also ensure accurate and timely campaign execution, quality assurance, and client satisfaction.

Key Responsibilities

• Lead and manage Team Leaders (TLs) and their teams to ensure accurate and timely booking and implementation of online campaigns
• Provide strategic guidance and support for advertising setup on digital campaigns for a social media B2B segment.
• Ensure quality assurance and traffic management for campaigns, collaborating with QA teams for compliance.
• Oversee the upload and quality check of creatives at a process level.
• Monitor and ensure daily ticket/case quotas are met across teams, and manage overall performance effectively.
• Present mid/end campaign reports to clients, including prioritization and optimizations.
• Conduct weekly client meetings to demonstrate progress and address escalations.
• Collaborate with internal departments (QA, Training, BI) to ensure seamless campaign execution and operational excellence.
• Take ownership of ISO9001 and ISO18295-1 Quality Management System implementation, maintenance, and continual improvement.
• Step in to manage agents directly when required and provide coaching to both TLs and agents to improve performance.
• Drive initiatives for client retention and maintain healthy profitability through cost optimization and resource management.
• Ensure compliance with company policies, quality standards, and regulatory requirements.
• Foster a positive and collaborative team culture that promotes engagement and high performance.

Qualifications

• Bachelor’s degree in Business, Management, or related field.
• Minimum 5 years of experience in operations management within BPO, online advertising, or support functions with minimum 2 year in leadership role.
• Prior experience in tickets/cases and queue management at scale.
• Understanding of ad-serving technologies and order entry platforms.
• Expert knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).
• Excellent English language communication and written skills.
• Ability to interact comfortably with both clients and internal departments.
• Experience in client servicing and presenting data effectively in virtual meetings.
• Excellent collaboration, organizational, and project management skills.
• Ability to manage time, prioritize tasks, and work within deadlines with minimal supervision.