ASSISTANT MANAGER, MARKETING (to be based at Thomson Fertility, JB)

Thomson Hospitals; Johor Bahru; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading healthcare provider is seeking an Assistant Manager for Marketing based in Johor Bahru. The successful candidate will assist in planning and executing marketing campaigns, manage the digital presence, and coordinate events. A degree in Marketing or related fields with 4-6 years of experience in the healthcare industry is required. Strong communication skills in English, Bahasa Malaysia, and Mandarin are essential for client interactions. Travel for events may be necessary.

Qualifications

• 4-6 years marketing communication experience, preferably in healthcare/fertility industry.
• Familiar with digital marketing tools.
• Strong communication skills in English, Bahasa Malaysia, and Mandarin.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Manage and grow branch digital presence.
• Coordinate and run on-ground and digital events.

Skills

Digital marketing tools

Communication in Mandarin

Event management

Education

Degree in Marketing, PR, Communications, Business or related field

Tools

Google Ads

Meta Ads

SEO

CMS

Job description

ASSISTANT MANAGER, MARKETING (to be based at Thomson Fertility, JB)

Assist in planning and executing marketing campaigns to support business and branch objectives.

Conduct basic market research and competitor scanning to identify trends and customer needs.

Digital & Social Media Marketing

Manage and grow branch digital presence including social media platforms.

Plan and execute content calendars, digital advertising, and email marketing.

Monitor campaign performance using analytics tools and optimise for better results.

Event Management

Coordinate and run on‑ground and digital events such as community programs, patient education activities, and outreach initiatives.

Content & Creative Development

Develop marketing materials such as brochures, posters, banners, and simple video content.

Ensure brand consistency in all marketing outputs.

Collaborate with doctors, nurses, and operations teams to create relevant marketing messages.

Liaise with external vendors, media partners, and creative agencies for campaigns and materials.

Reporting & Performance Tracking

Track key performance metrics such as leads, engagement, and campaign results.

Prepare monthly performance reports and propose improvements.

DUTIES AND RESPONSIBILITIES

Marketing Strategy & Execution

• Assist in planning and executing marketing campaigns to support business and branch objectives.
• Conduct basic market research and competitor scanning to identify trends and customer needs.

Digital & Social Media Marketing

• Manage and grow branch digital presence including social media platforms.
• Plan and execute content calendars, digital advertising, and email marketing.
• Monitor campaign performance using analytics tools and optimise for better results.

Event Management

• Coordinate and run on‑ground and digital events such as community programs, patient education activities, and outreach initiatives.

Content & Creative Development

• Develop marketing materials such as brochures, posters, banners, and simple video content.
• Ensure brand consistency in all marketing outputs.

Stakeholder & Vendor Coordination

• Collaborate with doctors, nurses, and operations teams to create relevant marketing messages.
• Liaise with external vendors, media partners, and creative agencies for campaigns and materials.

Reporting & Performance Tracking

• Track key performance metrics such as leads, engagement, and campaign results.
• Prepare monthly performance reports and propose improvements.

Requirements

• Degree in Marketing, PR, Communications, Business or related field.
• 4–6 years marketing communication experience, preferably in healthcare/ fertility industry
• Familiar with digital marketing tools (Google Ads, Meta Ads, SEO, CMS).
• Experience in events, media and handling creative agencies.
• Strong communication skills in English, Bahasa Malaysia, and Mandarin to effectively communicate with Mandarin‑speaking clients.
• Creative, detail‑oriented, proactive, and a team player.
• Readiness to travel for events or outreach activities.