Assistant Manager, Digital Marketing (LEXUS)

UMW Toyota Motor Sdn Bhd; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading automotive company in Kuala Lumpur is seeking an Assistant Manager of Digital Marketing to enhance its digital presence and engage customers. The ideal candidate will bring 5–7 years of digital marketing experience, with strong skills in CRM, SEO, and social media. This role involves managing campaigns, budgets, and performance analytics to align with business objectives. The position offers a unique opportunity to shape innovative marketing strategies.

Qualifications

• 5-7 years of proven digital marketing experience across CRM, SEO, and social media.
• Strong communication and stakeholder management skills.
• Experience managing budgets and campaign finance workflows.

Responsibilities

• Manage CRM campaigns to drive customer engagement and retention.
• Oversee SEO strategies to increase organic visibility.
• Plan and coordinate social media strategies and content calendars.

Skills

CRM

SEO

Social Media Marketing

Stakeholder Management

Project Management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics GA4

Google Search Console

Meta Business Suite

Job description

We are seeking a proactive and versatile Assistant Manager, Digital Marketing to drive Lexus’s digital presence and customer engagement. This role requires a hands-on marketer with strong expertise in CRM, SEO, and social media, who can balance strategy with execution. You will partner with agencies and internal stakeholders to deliver impactful campaigns, manage budgets, and ensure data-driven performance that aligns with Lexus’s business objectives.

This role offers the opportunity to shape Lexus’s digital footprint and engage customers with innovative campaigns that reflect our commitment to excellence and luxury.

What You'll be doing:

CRM & Customer Journey: Manage CRM campaigns (email, SMS, push) to drive customer engagement, retention, and conversion.

SEO: Oversee on-page and off-page SEO strategies, keyword research, and performance optimization to increase organic visibility.

Social Media Marketing: Plan and coordinate always-on social media strategies, content calendars, and campaigns across platforms.

Ensure consistent brand voice and premium positioning aligned with Lexus brand values

Agency & Vendor Management: Lead and coordinate multiple digital agencies across CRM, SEO, paid media, and social media. Ensure clear briefs, timely delivery, and measurable outcomes.

Budget & Reporting: Own and track digital marketing budgets across channels.

Monitor spend vs. allocation, ensuring efficiency and ROI.

Coordinate with finance and vendors on invoicing and approvals.

Analytics & Optimization: Monitor key metrics across CRM, SEO, paid, and social campaigns.

Translate data into actionable recommendations, prepare reports and dashboards, and drive continuous improvements.

Campaign Execution: Support digital campaign launches from ideation to execution, ensuring integration across platforms.

Industry Awareness: Stay up to date with digital trends, platform updates, and emerging best practices to recommend innovative opportunities.

What We're Looking For:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

5–7 years of proven digital marketing experience across CRM, SEO, and social media (experience in paid media is a plus).

Strong communication and stakeholder management skills, with ability to influence cross-functional teams.

Proven ability to manage multiple agencies/vendors and drive accountability.

Strong understanding of digital marketing metrics, tools, and reporting (e.g., Google Analytics GA4, Google Search Console, Meta Business Suite, email/CRM tools).

Experience managing budgets and campaign finance workflows.

Excellent project management and organizational skills, with the ability to juggle multiple projects simultaneously.

Analytical mindset with a balance of creativity and execution focus.