Assistant Brand Manager

Coty; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beauty company is seeking an experienced Assistant Brand Manager to join their Malaysia Fragrance team. This role involves owning the end-to-end process of product launches, collaborating with media and PR agencies, and managing brand strategies across retail channels. Ideal candidates will have at least 5 years in luxury beauty brand management within the Malaysian market and possess strong analytical, organizational, and communication skills, thriving in a fast-paced, multicultural environment.

Qualifications

• Minimally 5 years of brand management experience in Luxury Beauty within Malaysia.
• Strong understanding of retail landscape in Malaysia.
• Experience in multi-brand portfolio management is preferred.

Responsibilities

• Own end-to-end process for product launches and campaign management.
• Partner with media and PR agencies for cohesive strategies.
• Lead collaboration with retailers for effective brand execution.

Skills

Brand management experience

Time management

Organizational skills

Analytical skills

Communication skills

Teamwork

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

About the role

We’re looking for a Assistant Brand Manager to join the Malaysia Fragrance team. This is a newly added role that will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.

RESPONSIBILITIES

Responsibilities:

Brand Management

• Owning end-to-end process from planning assistance to execution of New product launch and campaign management within A&CP budget and local priorities

• Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development

• Track and monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI.

• Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales channels.

Trade Marketing - BTL, Retail & Omni - Channel Marketing

• Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence

• Develop exclusive offerings and promotions tailored to various customers/channels and end consumers

• Plan and execute animations and podiums with Key Accounts, Visual Merchandising and Retail Operations. Conceptualize and supervise the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise

• Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts

• Support retail excellence team with monthly sales activation planning, identifying opportunities to maximize performance and mitigate risks along with Brand Manager.

• Work closely with the Visual Merchandising and Retail Excellence teams to execute product staging, promotional materials, and POS displays that enhance the shopper journey.

• Support training initiatives for Beauty Advisors, ensuring brand messaging, promotions, and customer interactions are executed with excellence.

Demand Planning & Forecasting

• Provide brand analysis for new marketing initiatives forecast, and work with key stakeholders to drive global and local ambitions and priorities; rephase forecasts as required and track performance of innovations and key franchises/categories

• Manage salable & collaterals inventory and make plans as required for discontinuations and E&O reduction

• Shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.

Reporting & Others

• Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing adhoc reporting requests as required

• Analyse sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets

• Identify opportunity and risks per-SKU and shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.

YOU ARE A COTY FIT

You like to make a difference . As an experienced Assistant Brand Manager, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:

• Minimally 5 years of 360° brand management experience in Luxury Beauty (Fragrance, Skincare & Makeup) within Malaysia domestic market.
• Significant relevant experience in Free Standing Stores, Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Malaysia.
• Experience in multi-brand portfolio management is preferred
• A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details
• Excellent time management skills with the ability to prioritize effectively and work under pressure
• Highly detailed with strong organizational and analytical skills; attuned with performance marketing
• A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
• Proactive, agile, with a strong business acumen
• Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint