Ad Operations Specialist Senior Process Executive or SME)

Cognizant; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading technology firm in Kuala Lumpur seeks an experienced Ad Operations Specialist (Senior Process Executive or SME) to manage advertising campaigns throughout their lifecycle on proprietary ad platforms. Responsibilities include ensuring quality compliance and performance, handling campaign creation, monitoring, and generating reports. The ideal candidate has 2 to 6 years of relevant experience and proficiency with ad servers and DSPs like Google Ad Manager. This role emphasizes precise communication and collaboration with global teams.

Qualifications

• Minimum 2 years’ experience in a similar role.
• Proficient in handling ad servers and DSPs.
• Familiar with trafficking tools and reporting platforms.

Responsibilities

• Review and QC media plans; build orders in ad server.
• Conduct thorough QA checks pre-launch and during campaign.
• Generate and deliver performance reports.

Skills

Ad servers

DSPs (e.g., Google Ad Manager, DV360)

Trafficking tools

Reporting platforms

Jira

Salesforce

CTV/OTT understanding

Effective stakeholder engagement

Education

Any graduation (business or technical)

Job description

Job Title: Ad Operations Specialist (Senior Process Executive or SME)

Location : Malaysia

Job Description

The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.

Key Responsibilities

• Review and QC media plans; build orders in customer’s proprietary ad server
• Handle creative asset submission and metadata entry
• Trafficking campaigns including tag implementation, targeting setup, and frequency capping
• Conduct thorough QA checks pre-launch and during campaign flight
• Activate campaigns and monitor pacing, flagging risks proactively
• Generate and deliver performance reports and billing reconciliations
• Collaborate with global teams and support 24/7 operations across time zones

Required Skills & Experience

• Any graduation – business or technical
• Minimum 2 years’ and up to 6 years’ experience in a similar role
• Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP).
• Experience with trafficking tools and reporting platforms
• Familiarity with workflow and CRM tools: Jira, Salesforce
• Understanding of CTV/OTT, video, and display ecosystems
• Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration

About Cognizant

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.