Account Director

Primal; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A dynamic marketing agency in Kuala Lumpur is seeking an experienced Account Director to lead strategic client partnerships. The successful candidate will drive campaign strategies, oversee cross-functional teams, and ensure exceptional client satisfaction. Ideal applicants will possess strong leadership skills and a proven record in managing client relationships. This role offers a unique opportunity to impact high-performing brands and further your professional growth within a creative and fast-paced environment.

Benefits

Competitive compensation

Health Insurance

Skill Development and Training

Annual Company Retreat

Social Security

Fun and Young Environment

Annual and Birthday leave

Qualifications

• Extensive experience in senior account management within digital marketing, SEO and Performance Marketing.
• Proven track record of managing and developing teams with direct client responsibilities.
• Advanced analytical capabilities to develop strategic recommendations.

Responsibilities

• Drive strategic client partnerships and lead high-performing teams.
• Oversee campaign strategy and execution ensuring exceptional results.
• Develop executive-level insights and performance analysis.

Skills

Strategic account management

Team leadership

Data-driven decision-making

Executive-level communication

Job description

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Account Director plays a critical role in driving strategic client partnerships, leading high-performing teams, and ensuring organizational excellence across all client engagements. Specifically, this entails:

• Acting as the senior strategic partner for accounts while providing leadership and direction across the agency's operations.
• Overseeing comprehensive campaign strategy and execution while managing and developing cross-functional teams to deliver exceptional results.
• Developing and communicating executive-level strategic insights and performance analysis to build long-term partnerships and demonstrate organizational value.

This role demands mastery-level expertise in strategic account management, team leadership, operational excellence, and data-driven decision-making. To be successful, you must possess exceptional leadership capabilities, executive-level communication skills, strategic thinking abilities, and the capacity to drive both client success and organizational growth in a dynamic, fast-paced environment.

Why this is important for you:

You will have a unique opportunity for growth.

First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.

Responsibilities:

External Responsibilities:

• Serve as the senior client partner for key enterprise accounts, ensuring exceptional client satisfaction and strategic alignment with business objectives.
• Develop and maintain C-suite and executive-level client relationships to drive long-term partnerships and organizational growth.
• Lead strategic client communications through executive briefings, quarterly business reviews, and comprehensive performance assessments.
• Chair executive client meetings, including strategic planning sessions, annual partnership reviews, and high-stakes presentations.
• Identify and execute strategic growth opportunities to expand client partnerships and maximize organizational revenue.

Internal Responsibilities:

• Oversee and direct comprehensive campaign strategy and execution across the agency's client portfolio, ensuring delivery exceeds expectations and strategic KPIs.
• Lead and develop cross-functional teams, fostering collaboration and driving performance across all agency departments.
• Monitor overall agency performance and client health, proactively addressing complex operational challenges and strategic issues.
• Develop and present executive-level performance analysis and strategic recommendations to senior leadership, identifying market trends and growth opportunities.
• Mentor and develop team members across all levels, drive knowledge sharing initiatives, and spearhead strategic process improvements throughout the organization.
• Ensure adherence to Primal's operational excellence standards, including team performance management, strategic reporting, and maintaining comprehensive organizational documentation.

Results:

• Achieve and maintain enterprise client retention rates while driving significant portfolio growth.
• Build and oversee a high-performing team that consistently delivers exceptional results and maintains strong client relationships.
• Drive substantial revenue growth through strategic account development, team optimization, and operational excellence.
• Establish benchmarks for organizational performance, including team development, process excellence, and strategic client engagement standards.
  

Requirements:

• Extensive experience in senior account management with demonstrated leadership capabilities, preferably within digital marketing, SEO and Performance Marketing.
• Proven track record of managing and developing teams while maintaining direct client responsibilities.
• Exceptional executive-level communication and relationship-building skills with strong business acumen and strategic thinking abilities.
• Advanced analytical capabilities to assess complex performance metrics and develop strategic recommendations for both clients and internal operations.
• Demonstrated ability to manage multiple high-value accounts, lead cross-functional teams, and drive organizational initiatives simultaneously in dynamic environments.
• Leadership mindset, executive presence, and unwavering commitment to delivering exceptional results, developing talent, and driving organizational success.
  

Location:

In-Office Kuala Lumpur, Malaysia

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment
• Company and Team Activities.
• Health Insurance
• Annual Company Retreat
• Social Security
• Annual and Birthday leave
• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• Own It: Take absolute accountability for your actions.
• Get It Done: Operate with urgency and purpose.
• Hungry for Growth: Pursue progress with relentless curiosity and ambition.
• One Tribe: Champion unity through empathy, respect, and trust.
• Lead by Doing: Set the example for others to follow.

Additional Information:

• Candidates are subject to a test of their abilities.