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Growth Marketing Manager
Job summary
A leading digital marketing company is seeking a Growth Marketing Coordinator to own inbound and paid lead generation across two established brands. The successful candidate will design, launch, and optimize campaigns while collaborating with marketing, content, and leadership teams. Ideal applicants will have 4–7 years of relevant experience, a data-driven mindset, and a strong grasp of lead generation strategies. This position offers a chance to significantly contribute to measurable growth in a supportive team environment.
Qualifications
- 4–7 years of experience in B2B or agency demand generation.
- Experience managing Google and Meta Ads at scale.
- Understanding of SEO, SEM, and funnel conversion strategy.
Responsibilities
- Own the full lead generation funnel from paid media through CRM handoff.
- Plan, launch, and optimize paid campaigns.
- Monitor, analyze, and report performance metrics with actionable insights.
Skills
Tools
Join to apply for the Growth Marketing Coordinator role at Scale Army.
Location: Remote | Hours: 9 AM - 5 PM EST
The Growth Marketing Coordinator will own inbound and paid lead generation across two established digital marketing brands.
They will design, launch, and optimize campaigns that drive qualified leads while collaborating with marketing, content, and leadership teams to turn interest into measurable growth.
This role combines strategy and execution within a fast-moving environment where data, creativity, and impact are equally valued.
- Own the full lead generation funnel, from paid media through inbound nurture and CRM handoff.
- Plan, launch, and optimize paid campaigns across Google Ads, Meta, and additional platforms.
- Develop and refine inbound systems including landing pages, forms, automations, and lead scoring models.
- Collaborate with content and creative teams to align messaging and funnel experiences.
- Partner with sales to ensure smooth lead flow and accurate attribution.
- Monitor, analyze, and report performance metrics (CPL, CAC, ROI) with actionable insights.
- Experiment across channels such as SEO, The Trade Desk, LinkedIn, and others to expand reach and efficiency.
- 4–7 years of experience in B2B or agency demand generation.
- Experience managing Google and Meta Ads at scale, including strategy and daily optimization.
- Understanding of SEO, SEM, and funnel conversion strategy.
- Experience with Zoho, WordPress, and preferably The Trade Desk or similar DSPs.
- Data-driven mindset with strong analytical skills.
- Deep understanding of CPL, CAC, ROI, and optimizing against them.
- Creative problem-solving and the ability to work across spreadsheets and ad platforms.
- Ability to thrive in fast-moving environments and take ownership of measurable results.
- Steady month-over-month growth in qualified inbound leads.
- Clear attribution between campaigns, pipeline, and revenue.
- Efficient, scalable lead systems prepared to support broader growth.
This role offers the chance to own demand generation from concept to conversion across two established brands.
You will work with a collaborative, low-ego, results-first team, apply a unified strategic framework across multiple brands, and build the foundation for a future demand generation team as performance scales.
- Fill in the application form.
- Record a video showcasing your skill sets.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.