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Job summary
A leading sportswear company in Mexico City is seeking a Retail Brand Marketing Specialist focused on NSW and Kids categories. The ideal candidate will have 3-5+ years of marketing experience and expertise in retail marketing. You will be responsible for implementing strategies to enhance brand visibility, executing marketing campaigns, and managing relationships with vendors. Strong communication skills in English and Spanish are essential for this role, along with a bachelor's degree in marketing or business.
Qualifications
- Minimum 3-5+ years of work experience in marketing, with a proven track record in brand and campaign execution.
- Mandatory experience in retail marketing based on office.
- Proven ability to manage design process and vendors, and develop collaborative relationship across teams.
Responsibilities
- Implement marketing strategies to improve brand visibility in Nike stores.
- Plan and execute comprehensive marketing including design and consumer experience.
- Oversee in-store service & events and monitor campaign performance.
Skills
Education
This role is within the Nike Direct Retail Brand Marketing LatAm team and reports directly into the Senior Manager Nike Direct Retail Brand/Experience, and partners closely with cross-functional teams including visual merchandising & styling, business, NSW/ Kids brand marketing and digital team. You will be part of a team that also collaborates daily with the NSP, NSO & NVS (Nike Value Stores) account teams.
We are looking for a specialist- NSW/ Kids Retail Brand/Experience LatAm, a creative, consumer-obsessed retail brand marketing expert who will lead NSW and kids story in Nike direct channel.
You bring a sharp understanding of in-store shopping behaviors and a passion for crafting compelling product-stories that drive demand and elevate the consumer experience. You know how to navigate a cross-functional matrix with confidence and clarity. You’re energized by the challenge of building holistic retail strategy.
Minimum 3-5+ years of work experience in marketing, with a proven track record in brand and campaign execution.
- Bachelor’s degree in marketing, business, or related field preferred.
- Mandatory experience in retail marketing based on office.
- Extensive knowledge of applying global direction to local retail environment.
- Proven ability to manage design process and vendors, and develop collaborative relationship across teams.
- Strong communication and interpersonal skills in both English and Spanish.
You will be responsible for implementing the marketing strategies to improve brand visibility and engage consumers at Nike stores, focusing on NSW and Kids category. You will play an important role for creating a new level of Nike product presentation and communication.
Plan and execute comprehensive marketing for Nike stores including design, communication and consumer experience.
Launch brand campaigns and create consumer journey optimized for retail channels.
Oversee all aspects of in-store service & events, monitor and report on campaign performance.
Manage relationships with external vendors, and identify optimal local agency or vendors both in terms of output and cost.
Lead and/or support team’s operational task including execution maintenance.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.