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Digital Advertising Specialist - 17042
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Digital Advertising Specialist - 17042
Job summary
A leading digital marketing firm is seeking a Digital Advertising Specialist to take ownership of ad performance and the implementation of AI-driven strategies. This role involves managing PPC, SEO, and media campaigns, optimizing campaigns, and providing actionable insights based on analytics. The ideal candidate has 3–5+ years of experience in the home-service industry, deep knowledge of marketing tools, and strong communication skills. This position offers a competitive salary with remote working hours.
Qualifications
- 3–5+ years managing PPC and SEO for residential home-service.
- Deep knowledge of Google Ads and LSA optimization.
- Experience with AI-enhanced marketing workflows.
Responsibilities
- Manage digital ad performance and campaign execution.
- Optimize SEO efforts for improved rankings and conversions.
- Create and test AI-enhanced marketing strategies.
Skills
Tools
Job Title: Digital Advertising Specialist
Location: Remote – working US Central Standard Time (CST) hours
Salary Budget: $1,500-$2,500 USD / month (Full-Time, 40 hours / week)
Start Date: January 2026 (can begin onboarding earlier if the right candidate is found)
This role requires someone who is AI-native, analytical, strategic, and comfortable testing new ideas. You’ll work closely with our President, VP of Operations, and internal marketing team, but you will be the primary owner of digital ads performance.
- Paid Search & Paid Media Execution
- Develop and manage campaigns across Google PPC, Local Services Ads (LSA), and other platforms.
- Build and optimize search campaigns based on home-service buyer intent, seasonal patterns, and localized service offerings.
- Reduce Cost-per-Lead and Cost-per-Booked-Job while increasing high-quality lead volume.
- Create and test AI-enhanced ad copy, landing pages, headlines, and visual assets.
- SEO & Website Performance
- Conduct keyword research for plumbing, sewer, septic, and emergency services.
- Optimize website pages, landing pages, and content to drive improved rankings and conversions.
- Recommend and help implement website improvements (user experience, speed, structure).
- Monitor analytics, heatmaps, and performance dashboards.
- AI-Driven Marketing Strategy
- Create new ad tests and rapid iteration cycles.
- Build new marketing playbooks and optimization workflows.
- Automate reporting and insight generation.
- Understand how AI is transforming search-based lead generation and implement strategies that leverage these advancements for competitive advantage.
- Spend, CPC, CPL, CTR
- Booked Jobs, Revenue per Lead
- Lead channel attribution
- Provide strategic insights and clear recommendations for improvement.
- Work closely with ServiceTitan to ensure proper lead attribution and tracking.
- 3–5+ years of experience managing PPC / LSA / SEO for residential home-service businesses (plumbing, HVAC, electrical, restoration strongly preferred).
- Deep knowledge of Google Ads, LSA optimization, and SEO fundamentals.
- Strong analytical skills with the ability to interpret data and develop actionable insights.
- Experience with ServiceTitan, CallRail, HubSpot, or similar systems is a major advantage.
- Proficient with AI tools, automations, and AI-enhanced marketing workflows.
- Comfortable operating in a fast-paced, entrepreneurial environment.
- Excellent English communication and documentation skills.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.