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Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

As Sr. Manager of Brand Marketing for Mexico and LATAM, you will be the driving force behind executing and evolving our regional brand strategy with a focus on performance, innovation, and consumer connection. Reporting to the Director of Marketing for LATAM, you will lead the Mexico go-to-market plan, aligning seasonal strategies with business objectives while offering strategic brand guidance across LATAM. This is a high-impact role responsible for increasing brand awareness, deepening consumer affinity, and delivering high-performing 360 campaigns across all touchpoints.

Your Impact

Strategic Leadership & Planning

• Lead the development of seasonal marketing plans for Mexico, rooted in the 5-Year Plan (5YP), and define seasonal KPIs that ladder up to growth targets.
• Collaborate with the LATAM Marketing Director to craft and roll out the regional Brand Strategy, using Mexico as the strategic blueprint for other markets.
• Translate global and regional brand priorities into country Mexico-level actions and timelines, ensuring early and effective alignment with internal stakeholders.
  
  

Campaign Excellence & Execution

• Build and execute integrated 360 campaigns in Mexico—across digital, social, retail, experiential, and PR—with consistency, consumer relevance, and performance impact.
• Guide local teams and agencies in crafting campaigns that resonate with our core target: the 16–24-year-old teams sport athlete.
  
  

Cross-Functional Collaboration & Governance

• Serve as a strategic partner to category, sales, and retail teams to maximize campaign effectiveness and sell-through.
• Ensure visibility and buy-in across global, AMS, and local stakeholders through clear timelines, briefs, and strategic updates.
• Act as the central point of contact for Mexico cross funtional teams, driving collaboration, consistency, and best-practice sharing internally and with other markets.
  
  

Performance & Optimization

• Own budget managemente for Mexico marketing activities, driving efficiencies and continuously measuring ROI.
• Monitor, analyze, and optimize campaign performance; apply insights to elevate future initiatives and drive measurable business results.
• Build a performance dashboard and ensure ongoing reporting of KPIs, consumer engagement metrics, and campaign effectiveness.
  
  

Essential Duties Include

• Own and manage the annual marketing calendar for Mexico and ensure LATAM alignment.
• Oversee seasonal campaign briefings, asset needs, and GTM toolkits with agency and cross-functional partners.
• Identify areas of opportunity to scale successful Mexico initiatives across priority LATAM markets.
• Champion a test-and-learn mindset to improve impact, drive relevance, and increase efficiency.
  
  

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications or related field (Master’s preferred).
• Minimum 8–10 years of progressive experience in brand marketing, with a strong track record of driving results through integrated campaigns.
• Prior experience in the sportswear, consumer goods, retail, or youth lifestyle categories preferred.
• Experience leading cross-functional teams and managing agency partners.
• Proven success in performance-driven marketing with measurable impact on awareness, engagement, and conversion.
  
  

Workplace Location

• Location: This individual must reside within commuting distance from our Mexico office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.
  
  

Relocation

• No relocation provided
  
  

Benefits & Perks

• Under Armour Merchandise Discounts
• Maternity and Parental Leave for eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
  
  

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.