Digital Media Planner

Jellyfish; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A forward-thinking digital marketing agency in Mexico City seeks a skilled media planner to lead the development of cross-channel strategies. You will collaborate with diverse teams to optimize performance and drive innovative solutions. Candidates with 2+ years in media strategy, fluency in digital media planning, and the ability to use data-driven insights are encouraged to apply. This role offers flexibility in working hours and professional growth opportunities.

Servicios

Savings fund matching contributions

Flexible working environment

Paid self-development days

Private health insurance

Formación

• 2+ years in media strategy or planning role.
• Expertise in digital media planning.
• Experience using data insights for decisions.

Responsabilidades

• Lead translation of client briefs into media plans.
• Maintain relationships with paid media client partners.
• Collaborate with specialists for unique ideas and solutions.

Conocimientos

Media strategy development

Cross-channel planning

Data analysis

Collaboration with diverse teams

Problem-solving

Herramientas

GWI

YouGov

ComScore

Descripción del empleo

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Reporting to our Senior Paid Media Director, you will lead the translation of client briefs into cross-channel digital media plans (programmatic, search, social, video) that deliver accountable outcomes for our client, including budget and flighting recommendations, audience targeting recommendations, performance forecasts, and channel tactics.

Your responsibilities will include:

• In partnership with your client leads, you will maintain a working relationship with paid media client partners
• Lead the collaboration with Jellyfish specialists from market intelligence, investment analytics, and paid media teams to create unique ideas and experiment with new methods and technologies to solve complex issues.
• Use attribution, media mix modelin,g and planning tools (GWI, YouGov, Reach Planner, ComScore) to pull audience use, reports and forecast target goals
• Work with the wider planning and analytics team to create insightful campaign reports with optimisation recommendations while media is live
• Work with teams (Paid Search, Display, Analytics) to ensure planning follows platform and buying best practices
• Collaborate with channel and measurement leads on campaign performance reporting to drive results through testing and ongoing optimisation
• Maintain professional relationships with the publisher and partner community
• Monitor the digital landscape and identify trends/partners for upcoming campaigns.

Qualifications

• 2+ years of experience in a media strategy or planning role, or in a cross-channel buying role within an agency or multinational client organisation
• Demonstrated expertise in developing brand, digital marketing and planning strategies, with a fluency in digital media planning
• An expertise in the use of data and market insights to inform decisions and develop business strategies
• Experience in generating unique ideas and pushing the agenda or experimental approaches that progress our clients' marketing practices
• Experience working in close collaboration with diverse team members to achieve common goals, valuing and respecting diverse contributions
• Experience adapting and integrity to navigate unforeseen challenges

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.

🏥 Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [e-mail].