Paid Media Analyst

Aprende Institute; Xico; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading online education platform is seeking a Paid Media Analyst to manage paid media campaigns focusing on lead generation in the US Hispanic market. The ideal candidate has a background in marketing or advertising and at least 2 years of experience in digital media management. Skills in Meta Ads, Google Ads, and TikTok Ads, along with strong analytical abilities, are crucial. This position is hybrid and offers competitive compensation. Passion for digital education is a must.

Formación

• 2+ years of digital agency experience managing paid media for lead generation.
• Experience in Meta Ads and Google Ads.
• Working knowledge of TikTok Ads.

Responsabilidades

• Plan, execute, and optimize campaigns in Meta Ads.
• Manage Google Ads (Search, Display, Video).
• Execute campaigns on TikTok Ads.

Conocimientos

Effective communication

Organization and time management

Adaptability

Empathy and teamwork

Educación

Marketing

Advertising

Social Communication (digital marketing emphasis)

Business Administration (marketing focus)

Digital Marketing Engineering

International Business (digital advertising)

Herramientas

Meta Ads

Google Ads

TikTok Ads

Descripción del empleo

Paid Media Analyst

Aprende Institute is a leading online education platform in Latin America, offering more than 40 diploma programs for those who want to grow personally and professionally, or start their own business.

The Position

We are seeking a Paid Media Analyst to join our team in México.

This position focuses on lead generation through paid digital campaigns in the US Hispanic market.

Salary

MXN $38,410

Location

Mexico - Ciudad de México (Hybrid)

Academic Background

• Marketing


• Advertising


• Social Communication (with an emphasis in digital marketing or media)


• Business Administration (with a focus on marketing or commercial strategy)


• Digital Marketing Engineering


• International Business (with experience in digital advertising and lead generation)

Additional certifications (Meta Blueprint, Google Ads, TikTok Ads Academy, HubSpot, etc.) are a plus.

What you\'ll do

• Plan, execute, and optimize campaigns in Meta Ads (Facebook and Instagram)


• Manage Google Ads (Search, Display, Video, Performance Max)


• Execute campaigns on TikTok Ads and other social platforms


• Define and manage budgets to meet CPL, CPA, and ROAS goals


• Analyze KPIs, create reports, and generate insights for optimization


• Collaborate with creative and marketing teams to design effective resources


• Identify new audiences, trends, and growth opportunities

What we\'re looking for :

• 2+ years of digital agency experience managing paid media for lead generation


• Experience in Meta Ads and Google Ads


• Working knowledge of TikTok Ads


• Strong skills Budget management and analysis skills


• Creative, independent, and problem-solving skills


• Intermediate English (preferred)


• Certifications in Meta Blueprint, Google Ads, or TikTok Ads are a plus.

Key Skills

• Effective communication


• Organization and time management


• Adaptability


• Empathy and teamwork

If you are passionate about paid media and want to make an impact in the digital education industry, we would love to meet you!