Senior Manager, Paid Media & Consumer Engagement

Pandora A / S; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global jewelry company is seeking a Senior Manager, Paid Media & Consumer Engagement to lead integrated media strategies across LATAM markets. This role demands at least 8 years of experience in paid media and consumer engagement, alongside strong analytical skills and proficiency in tools like Power BI. The successful candidate will manage multi-market strategies and ensure alignment with business objectives, fostering innovation in consumer engagement. Applicants must be fluent in English and Spanish, with additional languages a plus.

Formación

• 8+ years of experience in Paid Media, Digital Marketing, or Consumer Engagement.
• Strong analytical skills and proficiency in data visualization tools.
• Experience managing multi-market paid media strategies.

Responsabilidades

• Lead the end-to-end paid media strategy across all LATAM markets.
• Manage the regional consumer engagement and loyalty strategy.
• Collaborate with CRM and E-Commerce teams on data-driven plans.

Conocimientos

Experience in Paid Media

Analytical skills

Familiarity with digital performance platforms

Cross-functional leadership

Fluent in English and Spanish

Educación

Bachelor's degree in Marketing, Communications, Business or related field

Master's degree (preferred)

Herramientas

Power BI

Meta (Facebook)

Google Ads

DV360

GA4

Descripción del empleo

Country / Region: MX. Application Deadline: 31/12/2025.

Do you want to be a part of the world's leading jewelry company while putting your experience in Marketing into use? If yes, then we might have an exciting opportunity for you!

You will be part of Pandora Latin America Team in an international organization of can-do spirited, passionate, and performance-driven people. Pandora is looking for a dynamic and-savvy Senior Manager, Paid Media & Consumer Engagement in Mexico City, Mexico.

Main Purpose of the Role

The Senior Manager, Paid Media & Consumer Engagement is responsible for leading the integrated media and engagement strategy across all LATAM markets, ensuring that every consumer interaction—paid, owned, and earned—drives measurable business growth, brand equity, and loyalty. This role combines strategic leadership in paid media (digital, social, search, display, video, and performance) with the management of consumer engagement and loyalty programs, ensuring consistent consumer experiences across channels and markets. The Senior Manager acts as the regional point of contact between Brand Experience & Channels global teams, local markets, and media agencies, ensuring alignment with global strategies while driving local excellence and innovation.

Key Accountabilities

• Lead the end-to-end paid media strategy across all LATAM markets, ensuring alignment with business priorities, Brand Management calendars, and performance KPIs.
• Partner with local markets and agencies to ensure efficient media planning, buying, and optimization across digital and traditional channels.
• Translate global paid media frameworks (social, search, D&V, influencer, affiliates) into regional and local activation plans, providing feedback and best practices to Global teams.
• Ensure that performance metrics, attribution models, and budget optimizations are consistently tracked, analyzed, and reported.
• Foster media innovation by testing new ad formats, technologies, and channels to drive incremental traffic and conversion.
• Manage and implement the regional consumer engagement and loyalty strategy, ensuring a consistent and personalized consumer journey across online and offline touchpoints.
• Oversee the execution and continuous improvement of the LATAM loyalty program, ensuring growth in acquisition, retention, and member lifetime value.
• Collaborate with CRM and E-Commerce teams to develop data-driven communication and activation plans based on consumer behavior and segmentation insights.
• Lead regional initiatives to increase CRM database quality, engagement rates, and loyalty participation through omnichannel activations (store, digital, social, events).
• Provide strategic input to global loyalty and CRM teams, sharing LATAM insights and best practices.
• Partner with E-Commerce, Retail, and Brand Marketing teams to ensure cohesive digital storytelling and seamless conversion experiences.
• Ensure regional email marketing strategy and execution are optimized, localized, and data-driven, balancing brand and performance goals.
• Support website content and UX adaptation for regional needs, ensuring alignment with global guidelines and LATAM assortment priorities.
• Guarantee high-quality localization of assets, ensuring cultural and linguistic accuracy.
• Lead and develop a team, fostering a high-performance, insight-led, and collaborative culture.
• Manage relationships with local media agencies, ensuring compliance with brand standards, efficiency in media spend, and rigorous performance tracking.
• Act as regional liaison between Brand Experience & Channels global teams and local marketing teams, ensuring effective two-way communication.
• Partner closely with Commercial, E-commerce, Retail Operations, and CRM teams to ensure paid media and engagement initiatives support the full consumer lifecycle.
• Own the regional paid media and engagement budget, ensuring accurate forecasting, spend efficiency, and measurable ROI.

Qualifications

• 8+ years of experience in Paid Media, Digital Marketing, or Consumer Engagement, ideally within multinational retail or FMCG.
• Bachelor's degree in Marketing, Communications, Business, or related field; Master's preferred.
• Proven track record managing multi-market paid media strategies and consumer engagement programs.
• Strong analytical skills and advanced proficiency in Power BI (or similar data visualization tools) to interpret and communicate performance insights effectively.
• Hands‑on experience with digital performance platforms (Meta, Google Ads, DV360, GA4, etc.) and a solid understanding of attribution and optimization models.
• Experience collaborating with or managing media and creative agencies; prior agency background is a strong plus.
• Demonstrated success in cross‑functional leadership, stakeholder management, and regional coordination.
• Experience in developing data‑driven strategies to enhance customer loyalty and engagement.
• Fluent in English and Spanish (Portuguese is a plus).

How to Apply

If you see yourself in the position and would like to become a part of Pandora's future, please do not hesitate to apply.

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. We look forward to hearing from you!

About Pandora

Founded in 1982, Pandora designs, manufactures and markets hand‑finished jewelry made from high‑quality materials at affordable prices. Its products are available in more than 100 countries on six continents through more than 6,500 points of sale, including around 2,500 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewelry at two LEED certified facilities in Thailand, using mainly recycled silver and gold.

The company plans to be carbon neutral by 2030 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 28.1 billion in 2023. The company believes that creating an inclusive and diverse workplace and reflecting societal diversity in its customer engagement is essential to delivering on its purpose: to give a voice to people's loves. We dedicate ourselves to fostering, cultivating, and preserving a culture of inclusion and diversity where everyone feels respected and valued.