Latam Regional Media Senior Manager

PUIG Deutschland GmbH; Estado de México; Presencial; MXN 1,798,000 - 2,339,000; Jornada completa

Descripción de la vacante

A leading global brand management company is seeking a Regional Media Manager for LATAM. The role involves developing and executing media strategies, managing substantial budgets, and ensuring alignment with global objectives. Candidates should have over 10 years of experience in media planning and buying, strong digital media expertise, and fluency in English and Spanish or Portuguese. This position offers an opportunity to make a significant impact on brand visibility in the region.

Formación

• 10+ years of experience in media planning and buying.
• Experience in luxury or premium brands and/or global media agencies is preferred.
• Fluency in English and Spanish or Portuguese is required.

Responsabilidades

• Develop and execute regional media strategies.
• Manage and optimize media budgets to ensure ROI.
• Define KPIs and measure campaign effectiveness.
• Lead relationships with media agencies and digital platforms.
• Collaborate with marketing, e-commerce, and PR teams.

Conocimientos

Digital media expertise

Performance marketing

Negotiation skills

Analytical skills

Project management

Fluency in English

Fluency in Spanish or Portuguese

Educación

Bachelor's degree in Marketing or Communications

MBA

Descripción del empleo

The Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.

• Design and implement regional media strategies aligned with global objectives and local market needs.
• Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
• Budget Management
  • Manage and optimize a significant media budget, ensuring ROI and efficiency across channels.
  • Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
• Performance & Analytics
  • Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
  • Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.
• Agency & Partner Management
  • Lead relationships with media agencies, vendors and digital platforms.Negotiate contracts and ensure compliance with brand standards and regional regulations.
• Cross-Functional Collaboration
  • Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.
  • Align with global media teams to share best practices and leverage synergies.
• Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
• 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
• Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
• Proven ability to manage large budgets and deliver measurable results.
• Excellent negotiation, analytical, and project management skills.
• Fluent in English and Spanish or Portuguese; additional languages are a plus.