Social Media (TikTok) Specialist

Artisan Professionnel; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A social media management agency in Banten is seeking an experienced professional to manage TikTok accounts. Responsibilities include developing content calendars, producing engaging video content, and ensuring alignment with current trends. The ideal candidate should have a strong portfolio in TikTok content creation and excellent copywriting skills. This role offers a dynamic work environment with the chance to explore creative trends.

Qualifications

• Proven experience managing Social Media accounts, especially TikTok.
• Strong portfolio in creating engaging TikTok content.
• Excellent copywriting skills with attention to tone and voice.

Responsibilities

• Develop and implement a content calendar specifically for TikTok.
• Ensure content themes are consistent with the brand voice and trends.
• Produce original and engaging content, including videos and captions.

Skills

Social Media Management

Content Creation

Copywriting

Trend Awareness

Mobile Editing Tools

Tools

CapCut

InShot

Canva

Job description

Responsibilities

• Develop and implement a content calendar specifically for TikTok.
• Ensure content themes are consistent with the brand voice, audience interests, and current cultural trends.
• Actively participate in brainstorming sessions to generate new content formats and campaign ideas.
• Produce original, engaging, and platform-specific content, including short-form videos, reels, stories, carousels, and captions.
• Collaborate with graphic designers and videographers, or independently create assets using mobile tools or editing applications.
• Remain current with prevailing trends, memes, audio, and content formats that resonate with the target audience.
• Consistently publish and schedule posts utilizing designated tools (e.g., Meta Business Suite, TikTok Creator Tools).
• Manage and foster community engagement through comments, direct messages, and interactive responses.
• Partner with influencers, creators, or internal talent for cross-promotional activities or featured content.
• Monitor key performance metrics such as views, reach, engagement, saves, shares, and follower growth.
• Generate regular reports and provide actionable insights derived from platform analytics.
• Conduct A/B testing and optimize posting schedules, content formats, and hashtags to enhance outcomes.
• Support the rollout of campaigns, announcements, and branded partnerships across social media platforms.

Qualifications

• Proven experience on managing Social Media accounts (especially TikTok account).
• Experienced or strong portfolio in creating TikTok content.
• Excellent copywriting skills with attention to tone, voice, and trends.
• Proficiency with mobile editing tools (CapCut, InShot, Canva, etc).
• Deep knowledge of platform algorithms, features, and best practices.
• Creative and eager to explore new trends.
• Up to date with the latest social media trends.
• Ability to manage time, work autonomously, and adapt quickly in a fast-paced environment.