Social Media Specialist

Cetta Online Class; Remote; IDR 249.542.000 - 499.086.000; Full time

Job summary

An online education platform based in Indonesia is seeking a Social Media Manager to manage and grow their accounts focused on China and Japan. Candidates should have a Diploma or Bachelor's degree in Communication, Marketing, or Multimedia, with skills in CapCut and Canva. Responsibilities include creating and publishing content, engaging with the audience, and monitoring performance. The ideal candidate is creative, detail-oriented, and has a strong understanding of social media trends in these regions.

Qualifications

• Diploma or Bachelor's degree in a relevant field.
• Proficiency in CapCut and Canva for editing.
• Ability to analyze trends in social media for China and Japan.

Responsibilities

• Manage and grow social media accounts focused on China and Japan.
• Conduct research and prepare content calendars.
• Engage with the audience through comments and DMs.

Skills

Creative

Social media trend analysis

Editing tools (CapCut, Canva)

Basic copywriting

Detail-oriented

Education

Diploma/Bachelor’s degree in Communication, Marketing, or Multimedia

Tools

CapCut

Canva

Job description

Responsibilities

• Manage and grow two feeder accounts (China & Japan).
• Conduct daily research on trending topics (local & global) and prepare weekly & monthly content calendars.
• Produce and publish daily posts for feeds, including clipping/reposting trending content using basic editing tools (CapCut, Canva)
• Write captions, hashtags, and light copywriting aligned with each account’s style.
• Ensure all content meets brand strategy standards and is viral-ready (clipping format, pacing, audio, hooks).
• Creating Instagram Stories to promote Cetta.
• Monitor performance (reach, impressions, engagement, growth), provide insights, and prepare monthly reports.
• Engage with audiences (comments, DMs, interactions with relevant accounts).

Qualifications

• Diploma/Bachelor’s degree (any major, preferably Communication, Marketing, or Multimedia).
• Creative, detail-oriented, and able to adapt content for different audiences (China & Japan).
• Strong understanding of social media trends or news in Japan and China (local & global viral topics).
• Skilled in CapCut, Canva, and other basic editing tools.
• Basic copywriting skills (captions, hashtags, short storytelling).
• Comfortable working with daily targets while maintaining consistent quality.
• Proactive, communicative, and experienced in research & performance analysis.