Organic Content Officer

Cermati.com; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading fintech startup in Indonesia is seeking a content creator to research and produce high-quality financial content. The ideal candidate should have a Bachelor's degree and at least one year of internship experience in SEO or Digital Marketing. Responsibilities include implementing SEO strategies and collaborating with various teams to enhance content visibility. Candidates must be detail-oriented, adaptable, and proficient in tools like MS Excel and AI software. This position offers an opportunity to join a dynamic team focused on innovation in the financial space.

Qualifications

• At least 1 year internship experience for SEO/Digital Marketing position.
• Passionate about content creation with attention to detail.
• Fast learner, adaptable to algorithm changes.

Responsibilities

• Research and produce high-quality financial content.
• Execute Generative Engine Optimization strategies.
• Conduct audits and optimize existing articles.
• Manage on-page elements based on search intent analysis.
• Monitor organic traffic metrics to provide insights.
• Coordinate with various teams for content execution.

Skills

Critical thinking

Content creation

Communication

Adaptability

Education

Bachelor Degree from reputable university

Tools

MS Excel

PowerPoint

Word

AI tools (Gemini, ChatGPT, Claude, Copilot)

Job description

Cermati is a financial technology (fintech) startup based in Indonesia. Cermati simplifies the process of finding and applying for financial product by bringing everything online so people can shop around for financial products online and can apply online without having to physically visit a bank.

Our team hailed from Silicon Valley Tech companies such as Google, Microsoft, LinkedIn and Sofi as well as Indonesian startups such as Doku, Touchten. We have graduates from well known universities such as Universitas Indonesia, ITB, Stanford, University of Washington, Cornell and many others. We are building a company with the same culture of openness, transparency, drive and meritocracy as Silicon Valley companies. Join us in our cause to build a world class fintech company in Indonesia.

Job Description

• Research and produce high-quality, compliant financial content that adheres to E-E-A-T standards and OJK regulations.
• Execute Generative Engine Optimization (GEO) strategies to ensure content visibility on both traditional search engines and AI platforms.
• Conduct regular audits and historical optimization of existing articles to maintain data accuracy, freshness, and ranking stability.
• Manage on-page elements including meta tags, header structures, and internal linking strategies based on search intent analysis.
• Monitor organic traffic metrics using Google Search Console and GA4 to provide data-driven insights and improvement recommendations.
• Coordinate with Product, Technical, and Creative teams to ensure seamless execution of content and growth initiatives.

Qualifications

• Bachelor Degree from reputable university, at least 1 year internship experiencefor SEO/Digital Marketing position.
• Eager to learn and must be passionate in content creation with an attention to detail. Critical thinking, fast learner, and adaptable to algorithm changes.
• Good communicator and capable of coordinating work with team members of varying job levels.
• Proficiency in MS Excel, PowerPoint, and Word.
• Ability to use AI tools (Gemini/ChatGPT/Claude/Copilot) for brainstorming & structuring (not for copy-pasting).