Brand Manager

Larusso Group Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading men's fashion apparel company in Jakarta Utara is seeking a Brand Manager to oversee business strategies and ensure sustainable brand growth. The ideal candidate will have 4–6 years of experience in retail fashion, strong analytical skills, and the ability to manage product lifecycle. Responsibilities include developing business strategies, managing customer experience across channels, and conducting business performance analysis. This role offers competitive compensation and a dynamic work environment.

Qualifications

• 4–6 years of experience in retail fashion or brand management.
• Strong understanding of business planning and P&L management.
• Ability to work in a fast-paced environment.

Responsibilities

• Develop and execute brand business strategies to achieve targets.
• Manage the complete product lifecycle from planning to execution.
• Ensure brand positioning and customer experience are maintained.

Skills

Leadership

Analytical skills

Communication

Decision-making

Retail operations understanding

Education

Bachelor’s Degree in Business Management

Fashion Business

Job description

The Brand Manager is responsible for managing and growing the fashion brand as a full business unit. The primary focus is to ensure that business strategies are executed effectively to achieve sales targets, profitability, operational efficiency, and sustainable brand growth.

Key Responsibilities

• Develop and execute brand business strategies to achieve sales, revenue, and profit targets.
• Manage the complete product lifecycle including collection planning, budgeting, pricing, launch execution, and end-of-life processes.
• Ensure brand positioning, product standard, and customer experience are consistently maintained across all channels.
• Conduct business analysis including sales performance, inventory turnover, margin tracking, product trends, and business opportunity mapping.
• Lead demand planning to ensure product availability is optimized across offline and online channels.
• Collaborate with cross-functional teams including merchandising, design, visual execution, supply chain, retail operations, and finance.
• Manage brand P&L, budgeting, cost control, and delivery of financial KPIs.
• Identify market trends, consumer behavior shifts, and competitive dynamics to support future business strategies.
• Prepare and present regular business performance reviews to management.

Qualifications

• Bachelor’s Degree in Business Management, Retail Management, Fashion Business, or related fields.
• 4–6 years of experience in retail fashion or brand management.
• Strong understanding of retail operations, business planning, and P&L management.
• Data-driven with strong analytical and business KPI interpretation skills.
• Strong leadership, communication, and decision-making abilities.
• Solution-oriented with the ability to perform in a fast-pacedenvironment

Textiles, Clothing & Accessories 101-1,000 employees

Larusso Group is a forward thinking Men's Fashion Apparel company established in 1980. With almost 40 years experience in the industry, we boast a total of over 170 offline locations all across Indonesia housing 4 brands; Larusso - our flagship brand, LR2, Caballero by Larusso and Will K Denim.