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Digital Engagement Officer
Toynbee Hall
Location: Hybrid role based between home and office in East London with a minimum of two days per week in the office
Contract: Permanent role with lots of flexibility around working hours, offered on either a full or part time (four day per week) basis
Salary: £32,000 to £35,000 (FT) per annum
Benefits: Excellent benefits including 25 days annual leave (FTE) plus Bank Holidays, and extra time off between Christmas and New Year, and matched pension scheme
Closing date for applications: midnight on Sunday 9th March
Interviews: Monday 17th March, ideally in person at the charity office in Aldgate

Are you an experienced digital communications professional keen to play a crucial role in developing and delivering impactful digital campaigns for Toynbee Hall, an organisation working alongside people facing poverty, injustice and inequality to build a fairer East London?

Charity People is delighted to be working with Toynbee Hall to recruit a Digital Engagement Officer who will lead on communications across a range of digital platforms, predominantly socials, web, and email marketing.

About the charity

Based in the East End of London since 1984, Toynbee Hall provides vital advice and support, working in partnership with the local community to tackle unfairness and ensure everyone has an equal chance to thrive.

Values led, in addition to providing services within the local community, the organisation also works to influence policy and systemic change, shifting power to people and communities affected by injustice and inequality across wider London and the UK.

As Digital Engagement Officer, your core responsibilities will include:

• Lead on email marketing and social media campaigns that raise awareness of the organisation’s work
• Create email communications for a range of audiences that tell powerful stories of the work happening at Toynbee Hall
• Manage email automations and develop segmented email journeys to maximise engagement
• Manage website and social media channels, creating compelling content and increasing traffic and engagement with content and the site including ensuring that links and content are all up to date and relevant
• Lead on sharing stories on social media channels (X, Facebook, Instagram) to reach new people and audiences
• Analyse data from campaigns, providing insights and suggestions for improvements
• Collaborate with the wider fundraising team to plan and deliver inspirational digital and social media campaigns
• Create a library of compelling case studies that tell Toynbee Hall’s story and demonstrate the impact of its work
• Support the development of digital strategies to attract new donors and retain existing ones
• Creation of promotional marketing materials for our various projects
• Lead on the design and production of charity reports (for example impact report, people report, annual report

We’d love to see applications from individuals with the following skills and experience:

• Excellent verbal and written communications skills including a proven ability to adapt messages for different audiences.
• Experience in email marketing or managing digital fundraising campaigns
• A solid understanding of how to engage audiences through a range of digital channels including social media channels and websites
• Proven success in delivering fully integrated digital content, adaptable to a range of audiences
• An analytical mindset to drive insights and improvements
• Experience of working with Photoshop, WordPress, Canva, DotDigital, Mailchimp, Hootsuite, Google Analytics and Facebook advertising to support digital communications
• Strong organisational skills and the ability to multitask across different workstreams, managing time effectively and resolving conflicting priorities to meet deadlines.
• A good eye for design and print, and confidence in using design software

How to apply

We want you to have every opportunity to demonstrate your skills, ability, and potential. Please inform Alice if you require any assistance or adjustment to help ensure the application process works for you.

At Charity People, we match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.