Senior App Marketing Executive

Immediate Media Co; Greater London; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading media company is seeking a Senior App Marketing Executive in Greater London to drive app growth and performance. This role involves managing app store marketing across multiple platforms, supporting digital subscription growth, and collaborating with design and technical teams. The ideal candidate has proven experience in digital marketing campaigns and app marketing within a consumer subscription business. The position offers a competitive salary of up to £40,000 depending on experience.

Benefits

Relaxed working environment

Flexible / hybrid working

25 days holiday plus a birthday day off

Tailored training and development

Cycle to work scheme

Qualifications

• Proven experience in digital marketing campaigns and app marketing.
• Deep understanding of app store optimization and monetisation.
• Strong analytical skills to translate complex data into actionable insights.

Responsibilities

• Manage app store marketing strategy across multiple apps.
• Deliver app marketing campaigns to drive digital subscription growth.
• Collaborate on multi-channel campaign assets for brand consistency.

Skills

Digital Marketing Campaigns

ASO

Mobile Performance Marketing

Tracking and Attribution

Analytical Skills

Paid Acquisition

Communication Skills

Education

Experience in Consumer Subscription Business

Tools

AppsFlyer

Apple Search Ads

Google App Campaigns

Job description

SeniorAppMarketing Executive (up to £40,000 depending on experience)

At Immediate,we’rehome to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts,apps and live events.

We’rethe destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whetherit’sthebigthings, or thelittle things; from reaching fitness goals to savouringgood food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring ouraudiencesjoy.

About the role

TheSeniorAppMarketingExecplays akeyrole withinImmediate’sCustomer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer,you’llbringexpertisein app ecosystems, acquisition, and subscription models tohelpaccelerate the next stage of our app growth journey.

You’lldeliverImmediate'sApp Store optimisation strategyand deliver continuous improvement across acquisition, conversion, and monetisation. Working closely with Product, Tech, Brand, and Data teams,you'lldevelop and deliver campaigns and initiatives that enhanceappvisibility, optimise spend and deliver measurable growth.

This cross-functional role sits at the centre ofImmediatedigital transformation-blending creativity, analytics, and commercial focus to ensure our apps play a vital role in achieving our ambitious subscription goals.

As a Senior App Marketing Executive, you will;

• Manageandgrow app store marketingstrategyacrossmultiple iOS and Android apps acrossImmediatebrands.
• Support the Acquisition team in planning and deliveringapp marketing campaignstodrive digital subscriptiongrowth.
• Brief and collaborate with our design team to create multi-channel campaign assets,maintainingbrand consistency and tone of voice.
• ManageApp Store Optimisation (ASO)acrosskeyword strategy, metadata testing,in-appeventstrategy, featurenominationand creative optimisation (icons, screenshots, video assets).
• Design and run structured experimentation programmes across ASO, paid acquisition, and in-app journeys, using insighttocontinually improve visibility and conversion in app stores.
• UseAppsFlyer(MMP) and in-app analytics tools to track, attribute, and optimise performance across acquisition and lifecycle journeys.
• Help shape clear, actionable dashboards and reports that turn data into decisions andidentifyopportunities for incremental growth.
• Grow subscriber LTV and further optimiseApple AppStore/GooglePlayStoreCACsleveraging ASO and app store ads.
• Work cross-functionally with Product, Tech, Brand, and CRM teams to align growth initiatives with our broader digital subscription strategy.
• Build strong partnerships with Apple,AppsFlyerand other 3rd partiesto stay close to platform developments and new opportunities
• Act asImmediate’sin-house app marketing expert – sharing knowledge, best practice, and insight across teams

Qualifications

• Proven experience in digital marketing campaigns and app marketing,withina consumer subscription or digital media business.
• Deep understanding of ASO, mobile performance marketing, and in-app monetisation.
• ExpertiseinAppsFlyer(or another MMP) with a strong grasp of tracking, attribution, and deep linking.
• Strong analytical and reporting skills, able to translate complex data into clear, actionable insight.
• Experiencewithpaid acquisition across Apple Search Ads, Google App Campaigns, and Meta.
• Experienceoperatingin a post-IDFA environment, with practical knowledge of SKAN and privacy-first measurement.
• You’llbring ideas to life, ensuring every campaign is delivered on timeandto a high standard-comfortable experimenting, iterating, and learning fast.
• Strong organisational and communication skills with strong attention to detail and the ability to manage multiple tasksand stakeholderssimultaneously.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference