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A health and wellness FMCG brand is looking for a Business Development Executive to enhance its retail presence in London. This entry-level, field-based role focuses on managing retail accounts and driving growth through strong relationship building and innovative sales strategies. Ideal for graduates or those new to sales, this position offers training in account management and negotiation, alongside perks such as access to fitness facilities and remote-working allowances.
A fast-growing, mission-driven FMCG brand within the health and wellness space is seeking a Business Development Executive (Retail) to accelerate its presence across the UK retail scene. This is an entry-level, field-based role ideal for graduates or early career professionals eager to break into sales.
The role offers hands‑on experience driving retail growth while developing key sales skills, including negotiation, account management, and relationship building.
● Salary: £28k-£30k
● Level: Graduate/entry-level opportunity!
● Working Hours: Full-time
● Location: London, with travel around the capital as part of role
● Reporting to: Head of Wholesale
● Perks: Complimentary access to fitness facilities, adventure incentives, remote‑working allowance, and team experiences
1. Retail Activation + Account Growth
Own and drive growth across a high-performing region of London, managing multiple retail accounts
Regularly visit stores to secure prime shelf space, off‑fixture displays, and new product listings
Expand the brand’s presence and visibility in grocery, convenience, and quick‑service retail outlets
Prospect and win new retail accounts, supporting local promotions and campaigns
2. Relationship Management
Build strong, lasting relationships with store managers, staff, and independent stockists
Collaborate with internal teams to execute in‑store activations, sampling, and promotional missions
Be the face of the brand in retail locations, promoting products and brand values
3. Learning + Development
Dedicate time weekly to a personal project, driving innovative sales opportunities
Learn the fundamentals of retail sales, negotiation, and category management
Gain hands‑on experience in commercial strategy, account development, and field sales execution
Graduate‑level or post‑graduate candidate; no prior FMCG experience required
Highly motivated individual with a strong interest in fitness, sport, or climbing
Confident communicator, comfortable pitching and presenting to gym owners
Enjoys being out in the field and thrives in a fast‑paced, hands‑on role
Organised and adaptable, with strong time management and route‑planning skills
Naturally personable and comfortable engaging communities at events and weekends
Passionate about health, wellness, and sustainability
Curious, eager to learn, and motivated to build a long‑term career in sales or FMCG
Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.