Business Development Executive (Retail)

Jobs in Fitness; Greater London; On-site; GBP 28,000 - 30,000; Full time

Job summary

A health and wellness FMCG brand is looking for a Business Development Executive to enhance its retail presence in London. This entry-level, field-based role focuses on managing retail accounts and driving growth through strong relationship building and innovative sales strategies. Ideal for graduates or those new to sales, this position offers training in account management and negotiation, alongside perks such as access to fitness facilities and remote-working allowances.

Benefits

Complimentary access to fitness facilities

Adventure incentives

Remote-working allowance

Team experiences

Qualifications

• No prior FMCG experience required.
• Strong interest in fitness, sport, or climbing.
• Comfortable pitching and presenting to gym owners.

Responsibilities

• Manage multiple retail accounts and drive growth.
• Visit stores to secure prime shelf space and new product listings.
• Build strong relationships with store managers and staff.

Skills

Confident communicator

Organised and adaptable

Strong interest in fitness

Time management

Education

Graduate-level or post-graduate candidate

Job description

A fast-growing, mission-driven FMCG brand within the health and wellness space is seeking a Business Development Executive (Retail) to accelerate its presence across the UK retail scene. This is an entry-level, field-based role ideal for graduates or early career professionals eager to break into sales.

The role offers hands‑on experience driving retail growth while developing key sales skills, including negotiation, account management, and relationship building.

The Basics:

● Salary: £28k-£30k

● Level: Graduate/entry-level opportunity!

● Working Hours: Full-time

● Location: London, with travel around the capital as part of role

● Reporting to: Head of Wholesale

● Perks: Complimentary access to fitness facilities, adventure incentives, remote‑working allowance, and team experiences

The Role...

1. Retail Activation + Account Growth

• Own and drive growth across a high-performing region of London, managing multiple retail accounts

• Regularly visit stores to secure prime shelf space, off‑fixture displays, and new product listings

• Expand the brand’s presence and visibility in grocery, convenience, and quick‑service retail outlets

• Prospect and win new retail accounts, supporting local promotions and campaigns

2. Relationship Management

• Build strong, lasting relationships with store managers, staff, and independent stockists

• Collaborate with internal teams to execute in‑store activations, sampling, and promotional missions

• Be the face of the brand in retail locations, promoting products and brand values

3. Learning + Development

• Dedicate time weekly to a personal project, driving innovative sales opportunities

• Learn the fundamentals of retail sales, negotiation, and category management

• Gain hands‑on experience in commercial strategy, account development, and field sales execution

The Person...

• Graduate‑level or post‑graduate candidate; no prior FMCG experience required

• Highly motivated individual with a strong interest in fitness, sport, or climbing

• Confident communicator, comfortable pitching and presenting to gym owners

• Enjoys being out in the field and thrives in a fast‑paced, hands‑on role

• Organised and adaptable, with strong time management and route‑planning skills

• Naturally personable and comfortable engaging communities at events and weekends

• Passionate about health, wellness, and sustainability

• Curious, eager to learn, and motivated to build a long‑term career in sales or FMCG

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.