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Job Description - Senior Manager, Content Innovation and Regionalization

Senior Manager, Content Innovation and Regionalization (Job Number: EUR015P6)

Work Locations: Hilton - Area Office - Glasgow 191 West George Street Glasgow G2 2LD

As a key member reporting to the Director of Content Orchestration, you will drive strategic content innovation and regionalization at Hilton. Leveraging advanced translation technologies, including AI, CAT tools, and workflow automation, you’ll ensure content is efficiently localized and culturally adapted for diverse markets. By integrating these systems with our asset and content management platforms, you’ll streamline processes for intake, localization, and distribution, ensuring quality and consistency across languages. Collaborating with global teams, you’ll tailor messaging to resonate with local audiences, enhancing the relevance and impact of Hilton’s customer experiences worldwide.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Drive innovation and advance automation and artificial intelligence to prepare Hilton's content ecosystem (DAM, MAM, CMS, CAT) for the future, streamlining content intake, reuse, and distribution for high-quality, customer-focused experiences.
• Partner across Marketing and Loyalty teams to reimagine Hilton’s content experience by integrating strategic storytelling with platform innovation, ensuring every touchpoint delivers meaningful, regionalized, high-quality customer experiences in digital channels.
• Lead and mentor a team testing and scaling innovation strategies, advancing content platforms and tools, and setting quality standards.

How you will collaborate with others:

• Collaborate strategically with platform users to support effective content intake, reuse, distribution, and utilization across Global and regional partners and agencies.
• Build strong relationships with regional and global marketing teams to enhance customer experience by addressing translation and localization opportunities across various customer touchpoints, ensuring alignment and transparency.

What projects you will take ownership of:

• Enhance content creation, localization, and distribution efficiency through improved content workflows and streamlined processes.
• Utilize feedback, data analysis, and industry trends to refine content management processes, leveraging the evolution of automation and AI technologies to enhance effectiveness and user experience.
• Enhance global governance and compliance with content management standards.

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

• Significant experience in Content Operations, Governance, Standardization of Operating Procedures, or related fields.
• Prior experience with operational workflows and tools.
• Working knowledge of content platforms (DAM, CMS, CAT tools)
• Prior experience managing large-scale projects in a global enterprise.
• Experience with direct leadership over people and teams.
• Hybrid work schedule.
• Travel up to 20%.

It would be useful if you have:

• Experience with technology strategies aligned with organizational objectives.
• Experience utilizing data analytics to inform content decisions.
• Prior experience with change management.
• Prior experience with vendor relationship management.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces.

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.