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Tesco

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08.05.2025

22.06.2025

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We are delighted to share an outstanding opportunity within the Tesco Marketing function for a Lead Media & Campaign Planning Manager!

This role focuses on planning the delivery and implementation of Food advertising campaigns that reach the whole nation, supporting the Media and Campaign planning team in leading the advertising spend of one of the largest advertisers in the UK!

You'll work at the very centre of the marketing team, connecting with our media agency (EssenceMediacom), creative agency (BBH) and channel guides to deliver effective data-lead media plans.

You will also need to have a flair for media planning, be able to lead multiple large media projects at once with confidence and be passionate about keeping up-to-date with the constantly evolving media landscape.

You will be responsible for:

Leading all aspects of the media strategy, planning & buying of media for our seasonal and community marketing to ensure we improve the return from our investment in advertising.
Owning the creation of omnichannel communication plans, working closely with the Own Brand and Food Marketing team, to ensure that creative development is advised by the media plan and fit for platform.
Briefing and leading our 'Tesco Channel' teams, from In-Store to Content to translate a campaign through-the-line. This includes Tesco Mag, Email, Social/PR, performance, etc.
Leading the total media budget across brand media campaigns, performance campaigns, and other 'Tesco Channel' spend.
Connecting with channel guides to ensure the objectives of the activity are delivered across all channels, and that the work produced aligns with channel standard process.
Working with internal partners in the Insight team and external agencies such as Dunnhumby and Basis to build audience profiles and assess the efficiency of our media campaigns.
Ensuring the tracking/tagging/measurement of your campaigns is robust and fit-for-purpose (whether it be digital attribution or econometric modelling).
Communicating strategy and media planning with confidence to key customers across different areas of the business.
Supporting on wider Tesco media priorities, i.e. responsible advertising, measurement, AV planning, etc.
Developing relationships and working closely with key agencies (media, OOH, creative, insight, search, etc.).
Keeping up-to-date with the media landscape and meeting key media owners.

You will need:

Experience with project and campaign planning.
Background in working with analytical and data-led insight.
Broad knowledge of marketing channels (paid, earned and owned) – including specific experience with digital marketing channels.
Confidence in addressing senior partners across a business.
Ability to deliver inspiring briefs and feedback.
Experience in developing impactful omnichannel communication.
Skilled in turning data into actionable insight.
Competence in crafting a distinctive brand positioning.

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What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility