Marketing Digital à France

Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunity and solutions to exceed their expectations, securing future investment.

• Driving media strategy, planning, and implementation of campaigns to deliver against clients' business goals
• Support and work with the sales team on pre-sale research and pitch
• Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
• Outline and oversee measurement strategy, tracking, and results delivery
• Increase adoption and engagement of TikTok’s auction platform and auction-based tools, providing ongoing technical support and real time analysis
• Manage and grow post-sale client relationships with advertisers of all sizes
• Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution.
• Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
• Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
• Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
• Share marketplace feedback and guide our advertising strategy
• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
• Demonstrate deep analytical ability, and develop great expertise in TikTok’s proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers

• Demonstrated experience of account management / performance experience in digital marketing
• Tangible experience executing on a biddable network
• Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
• Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
• Ability to analyse data and identify insights to assess campaign performance
• Fluent in French and English. High written and oral proficiency in French is required as this role will work with regional stakeholders / vendors.
• Results oriented with high attention to detail and strong organisational skills
• Proactive attitude with excellent project management, organisational, and analytical skills
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
• Experience diagnosing and solving technical problems with product and engineering teams
• Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, a plus
• Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders