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Publicis Groupe Holdings B.V
Marketing Lead
Job summary
A forward-thinking company in Paris seeks a Marketing Lead to drive the regional marketing strategy for France and Southern Europe, with responsibilities that include defining marketing plans, optimizing performance, and building brand presence. This role demands 7-10+ years of marketing experience, a Master’s degree, and proficiency in native French and professional English. The successful candidate will play a key role in a hyper-growth environment and can expect substantial equity participation.
Benefits
Qualifications
- 7-10+ years in Marketing, ideally within a D2C, Ecommerce, or Marketplace scale-up.
- Comfortable analyzing ROAS as well as managing creative campaigns.
- Resourceful and hands-on; able to thrive without a large team.
Responsibilities
- Define and execute the full-funnel marketing plan for France, Italy, and Spain.
- Partner with central teams to optimize acquisition while testing local levers.
- Manage local marketing talent and collaborate with central teams.
Skills
Education
Are you a 360° marketer ready to build brand love and drive the mobility revolution?
We are looking for a Marketing Lead to take full ownership of the marketing strategy for France and Southern Europe, backed by Sequoia Capital.
- Own the Regional Strategy: Define and execute the full-funnel marketing plan for France, Italy, and Spain, managing the regional budget and ROI.
- Drive Performance & Growth: Partner with central teams to optimize acquisition (SEA, Social, SEO) while testing local levers like partnerships and influencers to lower CAC.
- Build the Brand Locally: Adapt our global voice to local nuances, managing PR and brand activations to build trust in the refurbished sector.
- Execute 360°: Balance strategic planning with a hands‑on approach—from Q3 budgeting to reviewing ad creatives and setting up local events.
- Lead & Collaborate: Manage local marketing talent and freelancers while collaborating daily with central Growth and Strategy teams.
- Experience: 7‑10+ years in Marketing, ideally within a D2C, E‑commerce, or Marketplace scale‑up. You have seen "what good looks like" in a hyper‑growth environment.
- T‑Shaped Marketer: You are equally comfortable analyzing a ROAS spreadsheet as you are signing off on creative brand campaigns.
- Builder Mindset: Resourceful and hands‑on. You thrive in an environment where you "build the plane while flying it" without needing a massive team to execute.
- Academic Excellence: Master’s degree from a top‑tier Business or Engineering school (Grande École).
- Languages: Native French and professional English are required. Proficiency in Italian or Spanish is a strong plus.
- Massive Ownership: You are the marketing authority for our core markets. Your decisions have a visible, immediate impact on the business.
- Significant Equity (BSPCE): High‑upside stake in a Series C scale‑up backed by world‑class investors.
- Sustainability Impact: Directly contribute to the decarbonization of mobility by giving vehicles a second life.
- Hyper‑Growth Environment: Join a global leader in the sustainable mobility sector during a critical expansion phase.
If you are a data‑driven marketer with a creative soul and a bias for action, apply in confidence today.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.