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Senior Product Marketing Manager
Descripción de la vacante
A robotics technology company is seeking a Senior Product Marketing Manager to drive product-market fit and innovative go-to-market strategies. This role emphasizes collaboration with cross-functional teams to elevate marketing functions and establish the company as an industry leader. Candidates should have a strong background in B2B tech, experience with product launches, and a data-driven mindset. This position is based in Barcelona, Spain and requires a proactive individual ready to thrive in a fast-paced environment.
Formación
- Extensive experience in Product Marketing in B2B tech.
- Proven ability to execute successful product launches.
- Familiarity with complex technologies is essential.
Responsabilidades
- Drive product-market fit by understanding customer needs.
- Champion voice of the customer through actionable insights.
- Design and execute product-focused marketing campaigns.
Conocimientos
Herramientas
ANYbotics is a fast-growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 200+ people and work on cutting-edge robot technology.
ANYbotics is on an exciting growth journey, and we’re inviting you to be a part of it. As our Senior Product Marketing Manager, you will be at the forefront of innovation, with deep insights into our cutting‑edge innovation pipeline, bringing the next generation of robotics solutions to market.
Reporting directly to the VP Marketing and collaborating closely with the Product, Commercial Strategy, and Sales teams, you will own and elevate the product marketing function to define a new industry category with ANYbotics at the forefront. This includes refining use cases, value propositions, and product positioning; developing and executing go‑to‑market strategies; defining and researching buyer vv personas to determine how to best market our offerings; orchestrating impactful multi‑channel marketing campaigns; and enabling the sales teams with high‑quality tools and materials. In short, we need you to tell the right story to the right audience in the right way!
This is a unique opportunity to help establish ANYbotics as the category leader while delivering measurable results in demand generation, funnel velocity, and, ultimately, sales. If you are ready to embrace this challenge, we’d love.refresh="
ANYbotics transforms the industrial sector by introducing robotics to a wide range of novel applications that so far were beyond reach (see our case studies in Chemicals, Oil & Gas, Railways, Wind Energy, Mining, Construction). Our end customers are large asset operators and service providers of industrial plants pioneering the use of robotics technology for inspection and maintenance. Our solution enables autonomous routine inspections and monitoring of large‑scale industrial facilities for increased safety and productivity. We develop numerous customized hardware systems, including the entire robotic platform, actuators, sensors, inspection payloads, charging systems, and all software to enable world‑class mobility, autonomy, and AI‑driven inspection insights. We have proven the technology and the business impact to our customers in long‑term pilot projects and are scaling‑up sales of our commercial solution.
- You bring extensive experience of Product Marketing in B2B tech industries, with a proven ability to develop and execute go‑to‑market strategies that drive demand and lead generation with measurable business outcomes.
- Proven experience leading product and feature launches (both Hardware & Software), from planning and messaging to cross‑functional enablement and post‑launch measurement, preferably in multi‑markets.
- You excel at identifying, prioritizing, and translating buyer needs, market trends, and competitor insights into impactful messaging, value propositions, and customer journeys that focus on the highest‑impact personas and industries.
- You have experience working closely with Engineering and Product teams to translate complex technologies into compelling stories.
- You have a strong track record of leading product marketing initiatives across digital and offline channels, delivering full‑funnel campaigns, content strategies, and sales enablement frameworks that drive conversions.
- You thrive in fast‑paced environments, balancing strategic vision with hands‑on execution to manage complex projects and deliver results.
- You are data‑driven and an advanced user of tools like Salesforce, HubSpot, or Google Analytics, and can quantify marketing’s contribution to business growth.
- You are an excellent communicator & presenter, simplifying complex conceptsۇن engaging narratives for technical and non‑technical stakeholders.
- Proactive, adaptable, and self‑motivated, with the ability to operate effectively in a fast‑moving environment; comfortable owning projects independently.
- Marketing experience with AI‑driven inspection technologies like robotics, drones, or maintenance solutions, including engaging target audiences in industries such as power & utilities, metals, minerals, oil and gas, or manufacturing.
- Experience in a start‑up or scale‑up environment.
- Proficiency in a second language.
We’re an international robotics company with the A‑team spread across the globe. This role gives you the opportunity to be part of growing our EU presence while staying connected to our global team. To be eligible, you’ll need to have the legal right to live and.admin work in Spain. Ideally you reside in Barcelona, or are open to simultaneous relocation. This is not a remote position.
* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.