Product Marketing Manager

FREE NOW; Barcelona; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

A leading mobility services provider is seeking a Product Marketing Manager in Barcelona. The ideal candidate will have over 5 years of experience in B2C product marketing and a proven track record of launching successful features. Responsibilities include defining go-to-market strategies and driving user adoption through innovative campaigns across multiple channels. This role offers flexible working arrangements, opportunities for professional growth, and a chance to be part of a dynamic international team.

Servicios

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave policies

WeRoad partnership

Birthday and holiday leave

Short term EU work policy

Mobility Credit

Health Insurance

Employee assistance program

Formación

• 5+ years of experience in Product Marketing in B2C apps.
• Proven track record in launching features and successful campaigns.
• Strong communication skills in English and other European languages.

Responsabilidades

• Define and implement go-to-market strategies for app features.
• Translate product updates into benefit-driven messaging.
• Lead multi-channel communications for user awareness and adoption.

Conocimientos

Product Marketing

B2C Apps

Cross-functional collaboration

Creative problem-solving

Descripción del empleo

Location: Come and join us in our Barcelona office

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

We’re looking for a Product Marketing Manager to turn innovative product features into powerful stories that drive adoption across Europe. You’ll shape go-to-market strategies, craft engaging multi-channel campaigns, and work closely with Product, Brand, and CRM teams to make mobility more seamless for millions of users.

Based in Barcelona, you’ll join a diverse, international team and collaborate across seven markets.

Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

• Partnering with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services.
• Translating product updates into clear, benefit-driven messaging for both B2C audiences.
• Leading multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital).
• Driving user awareness, adoption, and engagement through testing, data insights, and creative storytelling.
• Collaborating with local market teams across seven countries to tailor campaigns and messages for regional relevance.
• Staying up to date with the product roadmap and proactively identifying communication opportunities.
• Bringing insights from users and competitors back to product teams to influence roadmap and priorities.

TO BE SUCCESSFUL IN THIS ROLE:

• 5+ years of experience in Product Marketing, ideally in B2C apps, marketplaces, or digital services.
• Proven track record in launching features and delivering successful product adoption campaigns.
• Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce.
• Experience collaborating closely with cross-functional Product and Tech teams.
• Strong written and verbal communication skills in English. Other European languages are a plus.
• Creative and strategic mindset, paired with a data-driven approach to problem-solving.
• Ability to work autonomously in a dynamic, international environment.

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We want you to grow and evolve, bring your true self to work.

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

ABOUT FREENOW:

We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.

Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe.

Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.