Location
Calgary - 4906 Richard Road SWBusiness
At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind – creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.
As part of Brookfield — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures — we are reimagining real estate from the ground up.
If you're ready to be a part of our team, we encourage you to apply.
Job Description
Overview:
The Content (Video & Photography) Marketing Specialist (Alberta Homes) is a creative storyteller and strategist who will bring our homes and communities in Calgary and Edmonton to life through engaging digital content. From planning to shooting and editing, this role oversees the full content creation process—crafting compelling videos, photos, and written stories that highlight our homes, developments, and key initiatives. Working closely with the Marketing Manager, the specialist will ensure content is optimized across all channels, including social media, paid ads, email, blogs, landing pages, and more. With a keen eye for detail, strong video and photography skills, and a pulse on what resonates with target audiences, this role helps fuel our digital presence, support brand and sales goals, and drive measurable engagement.
KeyDeliverables:
Understand the immediate and long-term needs of the Alberta Homes business
Build strategic content plans that address the product needs
Determine how the content will be gathered, what story needs to be told, and how it will be distributed (channel strategy)
Film required content – includes videography, drone video, still photography, Matterport camera
Edit content for various platforms and formats – paid social, organic social, broadcast media, long format (YouTube), email, homeowner portals, etc.
As required, coordinate content development with third-party vendors, supervise shoots, provide voice-overs and on-screen support
Liaise with other homes departments to ensure subject matter experts (SMEs) are consulted and captured in content
Provide creative feedback on video edits, including formatting for various channels, music selection and text captions
Approve final assets with the support of the Marketing Manager
Upload final content to websites and media library
Distribute final assets to internal team and external parties as outlined in the strategy
Monitor metrics to gauge success for the assets being created
Critically evaluate the relation between content performance and the marketing funnel
Establish benchmarks for media performance including engagement, views, and conversions
Support development and deployment of customer focused tactics aligned to the content strategy, including email marketing (Hubspot) and website updates (Sitecore)
Adherence to Brookfield brand standards across all platforms
What You Bring:
Diploma or degree in Marketing, Business, or related field, or equivalent experience
2+ years of marketing experience, ideally in the homebuilding industry
Strong video, photography, and editing skills with a creative eye for design and brand consistency
Ability to work independently and support teams in multiple locations; travel within Alberta (2–3 times/month)
Familiar with marketing funnels and creating tactics that drive engagement and conversion
Knowledge of paid media platforms including Meta (Instagram and Facebook), YouTube, and TikTok
Experience with marketing tools like HubSpot and website CMS platforms like Sitecore
Strong communication and organizational skills with the ability to collaborate across teams
Proven ability to build strong relationships with internal and external stakeholders
Proficient in MS Office and Adobe Creative Suite (or similar), with the ability to quickly learn new tools and platforms
*Selected candidates will be required to present a portfolio of work*
What We Offer:
Competitive compensation
Excellent extended medical, dental, vision benefits beginning day 1
RRSP program, contributions begins day 1
Career development programs
Paid Volunteer Hours
Paid parental leave
Family planning assistance including IVF, surrogacy and adoptions options
Wellness and mental health resources
Pet insurance offering
A culture based on our values of Passion, Integrity and Community
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We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.* Der Gehaltsbenchmark wird auf Basis der Zielgehälter bei führenden Unternehmen in der jeweiligen Branche ermittelt und dient Premium-Nutzer:innen als Richtlinie zur Bewertung offener Positionen und als Orientierungshilfe bei Gehaltsverhandlungen. Der Gehaltsbenchmark wird nicht direkt vom Unternehmen angegeben. Er kann deutlich über bzw. unter diesem Wert liegen.