Senior Product Engineer - CGAI Unreal Engine

Critical Mass; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading digital experience agency based in Toronto is looking for a Senior Product Engineer. In this role, you'll leverage your expertise in AI-driven production workflows and 3D visual development to turn complex creative concepts into stunning visuals. Responsible for managing AI integration and leading high-fidelity projects, you'll also mentor junior staff, ensuring quality and efficiency. Join a dynamic team committed to pushing the boundaries of creativity and technology in automotive advertising.

Benefits

Global maternity and parental leave

Competitive benefits packages

Internal learning and development programs

Qualifications

• 1+ years of experience with Generative AI prompting for image and video creation.
• 4+ years hands-on experience with 3D software and real-time game engines.
• Demonstrable experience leading teams in generative AI, particularly for CGAI workflows.

Responsibilities

• Intake and process CAD/FBX files for Unreal Engine.
• Render high-quality, photoreal prototypes for AI training.
• Mentor junior team members on AI tools and best practices.

Skills

Generative AI prompting

3D software expertise

Automotive advertising experience

Post-production VFX

Strong aesthetic judgment

Tools

Unreal Engine

3D modeling software

Rendering pipelines

Job description

Toronto

Overview

As a Senior Product Engineer on CGAI team and an expert in AI-driven production workflows, you are responsible for following and precisely articulating creative objectives and art direction within the team. You are a hands‑on leader in executing creative ideas, mastering and managing production pathways across both 3D and complex AI pipelines. This includes deploying advanced, node‑based AI workflows to achieve high levels of photorealism and creative control. You will collaborate with Lead Product Engineers, creatives and clients to shape initial concepts and ideas. This involves leading the advanced generative AI exploration, including iterative prompting and complex image and video generation strategies, to ensure creative and client objectives are met. You are a key member contributing live during real‑time 3D and AI production sessions.

Guided by a dedicated mentor within the CGAI team, your career development will center around practical applications of 3D and AI creative strategies, active engagement in creative reviews and opportunities for leadership in 3D and AI‑assisted production.

Role description

Senior Product Engineer is at the heart of turning complex creative ideas into amazing 3D and AI visuals. Your expertise in various platforms and extensive knowledge of 3D visual development and generative AI integration capabilities allow you to build high‑fidelity, photo‑real 3D and AI visuals for our clients. You’re also crucial in conceiving new concepts and bringing them to life, using the full spectrum of 3D and AI tools to set higher standards for our work and production efficiency.

Responsibilities

• Intake and process complex CAD and/or FBX files for final use in Unreal Engine and AI
• Import and verify 3D model and textures
• Identify and correct geometry and texture mapping issues
• Assign and optimize textures in multiple lighting scenarios
• Manage vehicle model variations and material library
• Render high‑quality, photo‑real prototypes and fidelity samples for use in AI training
• Drive the execution of complex Full AI‑Generated and AI‑Assisted 3D production and master advanced iterative creative prompting and node‑based workflows
• Mentor junior team in the use of AI tools and best practices, including AI in/out painting and strategic prompting
• Conduct initial AI stability and quality reviews, ensuring all content (AI‑generated or 3D) meets standards for photorealism, brand fit, and 100 % pixel‑perfection on product‑correct elements
• Blueprint complex node‑based AI still and animation workflows
• Prompt, model, texture and animate templated elements in 3D and AI
• Ideate, plan and execute AI‑assisted vehicle, environment, people and camera templates
• Setup and animate weather and lighting inside 3D and AI scenes
• Place and animate virtual 3D and AI cameras
• Animate and blueprint 3D and AI models
• Integrate AI production processes in building environments, sets and generating dynamic elements (people, camera paths)
• Continuously optimize all 3D and AI workflow tracks and implement learnings
• Actively contribute during design review and creative ideation sessions
• Estimate level of effort for yourself and your team members
• Participate in Real‑Time Virtual Production sessions with creatives

Qualifications

• 1+ years of experience with Generative AI prompting for image and video creation
• 2+ years of experience in senior role
• 3+ years of experience in automotive advertising
• 4+ years hands‑on experience with 3D software and real‑time game engines
• Demonstrable experience in setting strategy and leading teams in generative AI, particularly for CGAI workflows
• Strong understanding of AI governance, ethics, social responsibility, cultural sensitivity, and the challenges of maintaining brand integrity in the age of AI
• Experience with film, real‑time development and virtual production
• Proficiency in post‑production, VFX and high‑end rendering pipelines
• In‑depth knowledge of the latest 3D, Unreal Engine and AI best practices
• Experience with pipeline management, data management and asset tracking software
• Emerging leadership and team building skills

You Have

• Exceptional aesthetic judgment
• A highly detail‑oriented approach
• An organized quality evaluation process
• Proficiency in creating clean, optimized, and well‑organized 3D models and AI nodes
• A positive attitude towards learning, sharing, and collaborative teamwork
• An understanding of delivery specs and exporting standards
• Passion for automotive, animation, gaming, VR and AI
• Expertise in AI governance and quality control
• The ability to audit AI content for brand fit, cultural sensitivity, and product correctness
• The ability to motivate and guide a teamThe ability to multitask effectively

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• 25 days holiday, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• 13 affinity groups
• Internal learning and development programs
• Enterprise‑wide employee discounts

Our new hires & employees are the future of our organisation, and we want to set you up for long‑term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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