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Used Truck Sales Representative
Job summary
A leading equipment dealership in Canada is seeking an experienced Used Truck Sales Representative to drive sales of pre-owned trucks. This role focuses on managing the full sales cycle, from prospecting leads to delivering tailored solutions. The ideal candidate has 2–3 years of sales experience in the automotive or heavy-duty sector, strong communication and negotiation skills, and proficiency in CRM and digital sales platforms. Competitive salary, commissions, and comprehensive benefits are provided.
Benefits
Qualifications
- Minimum 2–3 years of experience in truck, automotive, or equipment sales.
- Valid Class 5 driver’s license; Class 1 or 3 is an asset.
- Strong understanding of truck specs and commercial applications.
- Ability to work independently and collaboratively.
Responsibilities
- Prospect and qualify leads through various channels.
- Conduct needs assessments and recommend truck solutions.
- Present and demonstrate trucks to customers.
- Negotiate pricing and financing.
- Maintain records of customer interactions.
Skills
Tools
We are looking for a results-driven and customer-focused Used Truck Sales Representative to join our heavy-duty truck and trailer dealership. This role involves selling pre‑owned medium‑duty & heavy‑duty trucks, managing the full sales cycle, and delivering tailored solutions to fleet operators, owner‑operators, and commercial clients. You’ll be part of a dynamic team committed to excellence, safety, and customer satisfaction.
- Standard hours: Monday to Friday, 8:00 AM – 5:00 PM; occasional evenings/weekends.
- Mix of indoor showroom and outdoor yard environments.
- Travel may be required for customer visits or trade shows.
- Competitive base salary + uncapped commission
- Group health, dental, and vision insurance
- RRSP matching program
- Paid vacation, and sick leave
- Ongoing training and career development support
- Employee discounts and referral bonuses
- Minimum 2–3 years of experience in truck, automotive, or equipment sales (heavy‑duty preferred).
- Valid Class 5 driver’s license; Class 1 or 3 is an asset.
- Strong understanding of truck specs, performance metrics, and commercial applications.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in CRM tools, Microsoft Office, and digital sales platforms.
- Ability to work independently and collaboratively in a fast‑paced environment.
- Prospect and qualify leads through cold calling, referrals, walk‑ins, and digital channels.
- Conduct needs assessments and recommend appropriate truck solutions.
- Present and demonstrate trucks to customers, highlighting key features and benefits.
- Negotiate pricing, financing, warranties, and trade‑in values.
- Build long‑term relationships with clients to drive repeat business.
- Maintain deep knowledge of inventory, including specs, history, and condition.
- Collaborate with service and reconditioning teams to ensure trucks are sale ready.
- Stay informed on market trends, competitor offerings, and industry developments.
- Prepare accurate sales documentation in line with provincial and federal regulations.
- Ensure all trucks meet Transport Canada and provincial safety standards.
- Assist customers with registration, insurance, and delivery coordination.
- Achieve monthly and quarterly sales targets.
- Maintain detailed records of customer interactions and sales activities in CRM systems.
- Participate in sales meetings, training sessions, and performance reviews.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.