Senior Marketing Manager jobs in United Arab Emirates

Industry: Fintech & Digital Trading
Role Type: Full-time, Executive (C-Level)
Location: UAE (preferred)
Reports to: Founder/CEO

We are seeking a visionary and strategic Group Chief Marketing Officer to build a global brand across multiple digital trading platforms spanning cryptocurrency, foreign exchange, equities, and contracts for difference (CFDs).

This is a high-impact executive role requiring proven expertise in regulated trading or high-stakes fintech environments (crypto, FX/CFD, equities, or iGaming/sports-betting) with a deep performance marketing track record.

Drive verified user acquisitions, KYC completions, first-time deposits, trading volumes, and global brand dominance across Retail, High Net Worth Individual (HNWI), and Institutional segments through B2B, B2B2C, and B2C channels.

Global Brand Building

Develop and execute a comprehensive strategy to build and strengthen the company's global brand identity, ensuring consistent messaging, positioning, and visibility across international markets through campaigns, partnerships, and brand guidelines.

Establish, recruit, and lead a dedicated marketing team tailored to Retail, HNWI, and Institutional segments. Define team structure, hire top talent, set performance metrics, and build a collaborative, results-oriented culture.

Design and implement performance-driven marketing initiatives across all business models:

• Build deep marketing funnels driving user sign-ups, KYC completions, first-time deposits, repeated deposits, and trading volume growth
• Manage global performance campaigns across paid search, paid social, programmatic advertising, display advertising, SEO, affiliate marketing, influencer partnerships, email automation, and re-engagement flows
• Build attribution models and user-journey optimization frameworks for all markets

Build a full-scale product marketing organization across all asset classes:

Cryptocurrency Products

• Spot Trading: Create clear differentiators around liquidity, UX, security, and execution; develop segment-specific messaging for new users, advanced traders, and institutional desks
• Perpetual Futures: Craft positioning focused on leverage, risk management tools, funding rates, and execution reliability for professional traders, prop desks, and quant funds
• Copy Trading: Build value propositions around performance transparency, ease of replication, and risk control; drive both strategy providers and followers

Token Ecosystem & Launchpad

• Build complete market story for the platform's launchpad as a gateway for new token offerings
• Develop positioning around due diligence, liquidity support, and investor protection
• Architect global adoption strategy for the native utility token across all platforms
• Build utility-driven messaging (fee discounts, loyalty rewards, exclusive access, enhanced limits, priority support)

Traditional Trading Products

• Foreign Exchange: Compete with top global FX brokers on spreads, execution speed, platform stability, and regulatory strength
• CFDs: Build narratives around diversification, leverage structures, risk controls, and cross-margin opportunities
• Global Equities: Position as a competitive gateway with fractional investing, sector-based trading ideas, and earnings-driven planning

Own one unified, global message across all products:

• Define core value propositions and narratives for each asset class
• Develop market-specific variations while maintaining brand consistency
• Deliver clear messaging frameworks for all launches, updates, and competitive releases

• Create detailed launch blueprints for new features, assets, trading pairs, and platform upgrades
• Define target segments, positioning, user incentives, and growth levers
• Run coordinated global campaigns across all departments

Run a continuous competitive intelligence engine:

• Track global pricing models, fee structures, margin rules, and token utility systems
• Benchmark top competitors across US, Europe, Middle East, Africa, and Asia
• Monitor user behavior trends, regulatory shifts, and new product categories
• Use intelligence to guide campaign positioning, pricing recommendations, and product roadmap

• Develop dedicated go-to-market strategies for each segment
• Oversee institutional lead generation for liquidity providers, hedge funds, asset managers, family offices, and broker networks
• Create premium HNWI acquisition ecosystem with concierge-level sales integration

Ensure all marketing campaigns follow AML guidelines, KYC requirements, regional codes, and regulatory marketing restrictions. Work closely with Compliance, Legal, and Risk teams for campaign approvals.

• Minimum 12-18 years in high-growth technology, fintech, trading, or financial services
• Experience managing global performance marketing budgets of 8-figure annual spends
• Proven track record scaling user bases from thousands to millions
• Deep understanding of trading user behavior across cryptocurrency, FX, and CFDs
• Experience building global teams across UAE, India, Europe, Africa, and Southeast Asia

• Strong proficiency in digital marketing tools and analytics platforms (Google Analytics, SEO/SEM tools)
• Expertise in CRM systems and marketing automation software
• Familiarity with blockchain, trading technologies, and financial market dynamics

• Exceptional leadership with proven team building and talent development experience
• Excellent communication, negotiation, and presentation skills
• Ability to thrive in fast-paced, dynamic environments managing multiple priorities
• Strong accountability with KPI structures, weekly reporting, and execution discipline

• Willingness to travel internationally
• Fluency in English; additional languages are a plus
• Demonstrated success achieving measurable marketing outcomes (user acquisition, brand awareness, revenue growth)

• Competitive compensation package
• Equity options
• Opportunity to shape the future of a leading financial trading ecosystem
• Innovative, global work environment

This is not a traditional CMO role. This is a builder's mandate with performance accountability at every level. Experience in a fintech, CFD/FX/Crypto trading or financial services organisation is essential as is a deep understanding of trading user behavior across cryptocurrency, FX, and CFDs. This role offers an exciting opportunity to shape the future of a leading financial trading ecosystem, with competitive compensation, equity options, and the chance to work in an innovative, global environment.