Regional Head of Marketing MEA, FMCG

NTS Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading recruitment firm is seeking a Regional Head of Marketing MEA based in Dubai. This senior role involves driving marketing strategy and brand growth across the Middle East & Africa. The ideal candidate will have over 12 years of experience in FMCG marketing, proven leadership skills, and expertise in consumer insights and integrated campaigns. Strong communication and stakeholder management abilities are essential. This position offers the chance to influence consumer engagement and champion digital marketing initiatives.

Qualifications

• 12+ years’ marketing experience within the FMCG sector with regional exposure across MEA.
• Proven track record in leading successful brand strategies.
• Commercially astute with ability to align marketing strategies with business objectives.

Responsibilities

• Lead development and execution of MEA marketing strategy.
• Oversee brand management and portfolio strategy.
• Drive consumer insights and market intelligence.

Skills

Leadership skills

Brand management

Consumer insights

Stakeholder management

Marketing strategy alignment

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree preferred

Job description

We are NTS Group.

The region’s leading Executive Search, Outplacement & Career Transition firm across the Middle East, bringing over 25 years of local expertise and a track record of exceptional service for our clients and candidates. Operating from our strategically positioned offices in Dubai, London, and Singapore, we offer a comprehensive range of services delivered by industry experts. These include Contingency & Executive Search Campaigns, Outplacement & Redundancy Support, RPO Projects, Talent Mapping, Women in Leadership & Leadership Development, and our award-winning Executive Career Transitioning Programs.

We are currently partnering with a leading FMCG company to recruit a Regional Head of Marketing MEA based in Dubai. This is a senior leadership role responsible for driving marketing strategy, brand growth, and consumer engagement across the Middle East & Africa region.

What You’ll be Doing…

• Lead the development and execution of the MEA marketing strategy in alignment with global objectives.
• Oversee brand management, portfolio strategy, innovation, and go-to-market plans across multiple categories.
• Drive consumer insights and market intelligence to inform brand positioning and strategy.
• Manage and optimise regional marketing budgets to deliver high ROI.
• Lead, mentor, and develop high-performing marketing teams across the region.
• Partner cross-functionally with sales, trade marketing, and commercial teams to ensure seamless execution.
• Build strong relationships with key stakeholders, agencies, and retail partners to enhance brand visibility and performance.
• Champion digital transformation and integrated marketing campaigns to strengthen consumer engagement.

Who You Are…

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 12+ years’ marketing experience within the FMCG sector, including regional exposure across MEA.
• Proven track record in leading successful brand strategies and driving growth in competitive markets.
• Strong leadership skills with experience managing diverse, multi-market teams.
• Expertise in consumer insights, innovation management, and integrated campaign execution.
• Commercially astute with the ability to align marketing strategies with business objectives.
• Excellent communication and stakeholder management skills.

Due to the large number of applications we receive, we can only respond to candidates who have been shortlisted for the position. If you haven’t had a response within 5 working days, please assume you have not been shortlisted. Many thanks and good luck in your job search.