Marketing Consultant jobs in Canada

We are looking for a highly skilled and creative SEO & Digital Marketing Executive to join our team. This role is responsible for managing the company website, developing and implementing SEO strategies, managing backlinks building, optimizing Google campaigns, and overseeing our company’s social media presence. The ideal candidate will have a strong understanding of Digital Marketing trends and a proven track record in improving website rankings and social media engagement.

Key Responsibilities :

• Website Management & Search Engine Optimization (SEO) :

Develop and execute effective SEO strategies to increase organic traffic and improve organic search rankings.

Conduct keyword research and implement on-page and off-page optimization and analysis to identify opportunities.

Improve website performance by optimizing site structure, content, and meta tags.

Optimize website content, meta descriptions, and on-page elements for search engines.

Build high-quality backlinks to improve domain authority.

Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush and Ahrefs and provide recommendations for improvements.

Implement technical SEO best practices, including site speed optimization and structured data.

Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

Troubleshoot and debug website issues.

Ensure website security and data protection.

• Google Campaign Management :

Plan, execute, and optimize Google Ads campaigns.

Conduct A / B testing and optimize campaign performance for maximum ROI.

Manage budgets and track key performance metrics.

Provide regular performance reports and insights.

• Content Optimization :

Collaborate with content creators to develop SEO-friendly content.

Ensure all content aligns with SEO guidelines and business goals.

Perform content audits and recommend improvements.

• Performance Tracking & Reporting :

Track, analyze, and report on key SEO metrics such as rankings, traffic, and conversion rates.

Provide actionable insights and recommendations for improving search performance.

Conduct competitive analysis and benchmarking.

• Social Media Management and Brand Image :

Develop and execute engaging social media strategies.

Create and design visually appealing social media posts and schedule content for various platforms (Facebook, Instagram, LinkedIn, etc.).

Monitor social media trends and implement best practices.

Engage with the audience and respond to inquiries in a timely manner.

Analyze social media performance and adjust strategies accordingly.

Manage social media campaigns to increase brand awareness, engagement and generate leads.

Write compelling and SEO-friendly content for blogs, website pages, and social media.

Ensure brand consistency across all digital platforms.

Qualifications & Requirements :

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Experience in designing, developing, and maintaining websites is a must.
• Proven experience in SEO, Google Ads, and social media management.
• Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
• Multi-lingual (English and Russian) is an added advantage.
• Proficiency in Google Ads, Facebook Ads Manager, and other PPC platforms.
• Experience with content management.
• Graphic design skills (Adobe Photoshop, Canva) are a plus.
• Excellent analytical, problem-solving, and communication skills.
• Strong attention to detail with the ability to manage multiple tasks effectively.
• Ability to work independently and as part of a team.