Marketing Specialist

RecruitMe Plus; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm in Dubai is seeking a Marketing Specialist. You will be responsible for developing brand strategies and managing social media presence. The ideal candidate should have a Bachelor's degree in Marketing and a minimum of 3 years experience in brand management. This role offers an opportunity to enhance brand visibility across various platforms in the lighting industry.

Qualifications

• Minimum of 3 years in brand management or marketing.
• Strong background in social media management.

Responsibilities

• Develop and implement brand strategies to strengthen market positioning.
• Oversee the creation of marketing materials and social media content.
• Lead the social media strategy for engagement.
• Conduct consumer and competitor research for brand growth.
• Plan and execute multi-channel marketing campaigns.
• Ensure unified brand message across all channels.

Skills

Excellent communication

Creative direction

Project management

Proficiency in social media platforms

Proficiency in marketing tools

Education

Bachelor's degree in Marketing, Communications, or a related field

Job description

Working Schedule: Monday - Friday | 9 AM to 6PM

Job Overview

The Marketing Specialist will be responsible for developing and executing strategies to enhance the company's brand presence across all channels, with a strong focus on social media. This role is crucial in ensuring consistent brand messaging, increasing customer engagement, and maintaining a strong market position in the lighting industry.

Key Responsibilities

• Brand Strategy: Develop and implement brand strategies to strengthen market positioning and increase awareness.
• Creative Direction: Oversee the creation of marketing materials and social media content to align with brand guidelines.
• Social Media Management: Lead the social media strategy, creating engaging content and campaigns to enhance brand visibility and audience engagement across platforms (Facebook, Instagram, LinkedIn, etc.).
• Market Research: Conduct consumer and competitor research to identify trends and opportunities for brand growth.
• Campaign Management: Plan and execute multi-channel marketing campaigns in collaboration with the design and social media teams.
• Brand Consistency: Ensure a unified brand message across all marketing channels, including digital, print, and social media.

Qualifications

• Education: Bachelors degree in Marketing, Communications, or a related field.
• Experience: Minimum of 3 years in brand management or marketing, with a strong background in social media management.
• Skills: Excellent communication, creative direction, and project management skills. Proficiency in social media platforms and marketing tools.