Digital Marketing Specialist (5-20 yrs)

Highfly Sourcing; Dubai; Hybrid; AED 50,000 - 70,000; Full time

Job summary

A digital marketing firm in Dubai seeks a Digital Marketing Specialist. The role entails developing and managing digital marketing strategies, including SEO and content creation, to enhance brand awareness and drive traffic. Candidates should have a strong background in social media marketing, email campaigns, and PPC advertising, alongside analytical skills. This is a great opportunity to contribute to dynamic marketing initiatives in a collaborative environment.

Responsibilities

• Optimize website content and structure for SEO.
• Develop and manage content for digital platforms.
• Create and execute social media strategies.
• Design and implement email marketing campaigns.
• Manage PPC advertising campaigns.
• Utilize analytics tools for performance tracking.
• Assist in developing brand strategy.
• Conduct market research for growth opportunities.
• Collaborate with cross-functional teams.

Skills

SEO Management

Content Creation

Social Media Marketing

Email Marketing

PPC Advertising

Analytics and Reporting

Brand Development

Market Research

Collaboration

Tools

Google Analytics

Job description

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Responsibilities

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.