Social Media Marketing Specialist

Confidential Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A fashion and accessories brand is seeking an experienced Social Media Marketing Specialist. In this role, you will develop and implement social media strategies to enhance the brand's online presence and drive sales. The ideal candidate will possess a degree in Media or Marketing, with at least three years of experience in social media marketing. Strong proficiency in various social media platforms and bilingual skills in Arabic and English are essential. This position offers an opportunity to lead exciting marketing initiatives in a dynamic environment.

Qualifications

• 3 years’ experience in social media marketing in an agency setup.
• Excellent knowledge of various social media platforms.
• Experience in email marketing and content development.

Responsibilities

• Develop and manage social media strategy.
• Create and maintain a social media calendar.
• Measure success of social media campaigns.
• Lead video content generation.

Skills

Social media marketing

Advertising

Content creation

Bilingual in Arabic and English

Education

Degree in Media or Marketing

Tools

Photoshop

Illustrator

Premiere

Canva

Job description

Overview

We are a fashion and accessories brand looking for an experienced and creative Social Media Marketing Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and to improve our marketing and sales efforts. You will be working closely with the owner and need to report the progress on daily basis.

Qualifications and Experience

• Degree in Media or Marketing.
• 3 years’ experience in social media marketing in an agency set up.
• Excellent knowledge of Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, Google+ and other social media best practices.
• Experience in advertising, PR, email marketing, storytelling, and conducting social media surveys.
• Experience in editing software (Photoshop, Illustrator, Premiere, Canva etc.).
• Creative and able to think outside the box.
• Proficient with Microsoft Office products.
• Understanding of commercial strategy and processes.
• Understanding of business and product strategy.
• Lead generation campaign management.
• Always up-to-date on latest changes in the social media spectrum.
• Experience sourcing and managing content development and publishing.
• E-commerce knowledge.
• Bilingual in Arabic and English.

Other Requirements

• Degree Level: Any
• Faculty / Institute: Any
• Major: Any
• Age: Min 18 Max 50
• Nationality: Any
• Residence Location: Any
• Languages: Any
• Own a Car: Any
• Have Driving License: Any

Role Responsibilities

• Develop, implement, and manage our social media strategy.
• Define most important social media KPIs.
• Create and maintain a social media calendar with a clear posting schedule.
• Create and manage social media content daily in all our social media platforms.
• Run email marketing campaigns.
• Measure the success of every social media campaign.
• Stay up to date with latest social media best practices and technologies.
• Monitor SEO and user engagement and do content optimization.
• Lead on a generation of video content for the company.
• Implement new ideas to develop brand awareness.
• Monitor the company’s social media accounts and offer constructive interaction with users.
• Analyse the long-term needs of the company’s social media strategy and offer quarterly reports that outline any necessary changes to the digital marketing plan.
• Grow sales and online presence.