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VIP & Institutional Marketing Lead - United Arab Emirates
Job summary
A leading company in the blockchain and cryptocurrency space seeks a VIP & Institutional Marketing Lead in Dubai. The role involves developing marketing strategies for high-frequency traders and institutional clients, enhancing brand visibility, and requires significant marketing experience within the financial sector. The candidate will work closely with various teams, oversee social media engagement, and manage communications to drive product success.
Benefits
Qualifications
- 8-10 years in marketing with experience in financial or crypto institutions.
- Proven success in launching institutional financial products or services.
- Deep understanding of the crypto and institutional investment landscape.
Responsibilities
- Lead strategic marketing for VIP and institutional products.
- Design and execute GTM strategies for product launches.
- Manage social media presence and engage the VIP community.
Skills
Crypto Jobs
- Location: Dubai, UAE (Remote)
- Type: Full-time
Binance is the world’s largest blockchain ecosystem and crypto exchange by trading volume. Serving over 260 million users, Binance offers products in trading, finance, payments, education, research, Web3, and institutional services. The company aims to build a more inclusive global financial system.
This role is part of the VIP & Institutional division, which serves high-frequency traders, hedge funds, asset managers, brokers, investment banks, fintech firms, and similar institutional clients. The marketing team focuses on increasing brand visibility, launching new products, and enhancing client engagement through strategic campaigns and communications.
- Lead strategic marketing for VIP and institutional products to build Binance’s brand authority in this segment.
- Design and execute GTM strategies for product launches, in collaboration with Sales, Legal, Product, and PR teams.
- Manage social media presence on platforms like X and LinkedIn, and engage the VIP community.
- Oversee event strategy and logistics for VIP activations and flagship industry events.
- Integrate paid media, SEO, and lifecycle marketing into growth strategies.
- Develop sales enablement and educational materials, and support global PR efforts.
- 8–10 years in marketing, with experience in product marketing for financial or crypto institutions.
- Proven success in launching institutional financial products or services.
- Deep understanding of the crypto and institutional investment landscape.
- Skilled in cross-functional leadership and working with senior stakeholders.
- Strong social media management skills, especially on X and LinkedIn.
- Analytical mindset with experience in ROI tracking and campaign optimization.
- Shape the future of finance with a global blockchain leader.
- Collaborate with top talent in a flat and agile organizational structure.
- Drive innovation in a fast-paced, high-impact environment.
- Competitive compensation and benefits.
- Remote work flexibility (role-dependent).
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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