Marketing Manager

BSI Group; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A global standards organization in Dubai is seeking a Marketing Manager to enhance its product certification business in the Middle East. You will be responsible for leading marketing strategies, executing local marketing plans, and collaborating with teams to optimize campaigns. The ideal candidate should have a strong background in integrated marketing, event management, and experience in product certification. Flexible working arrangements and a comprehensive benefits package are offered.

Benefits

Competitive total reward package

Ongoing training and development

Flexible working hours

Health insurance

Paid leave options

Qualifications

• Demonstrated track record of successful integrated marketing campaigns.
• End-to-end event management experience with positive impact.
• Industry experience within Product Certification relating to Building Materials and Fire is highly advantageous.

Responsibilities

• Lead the development and execution of local annual marketing strategy.
• Collaborate with teams to adapt and deploy global campaigns.
• Produce local marketing activities like events and webinars.
• Integrate digital marketing strategies to drive engagement.

Skills

Planning and executing integrated marketing campaigns

Written and spoken English

Digital marketing strategies

Event management experience

Education

Graduate in Marketing or related discipline

Tools

Marketing automation tools

Job description

Great that you're thinking about a career with BSI!

Job Title

Marketing Manager Product Certification Middle East

Reports to

Head of EMEA Marketing - Regulatory Services

Location

Saudi Arabia Remote or Dubai Remote

About the role

The Marketing Manager will be responsible for driving the growth of the sales pipeline through quality lead generation activities. This role will focus on fostering close professional relationships with commercial colleagues representing RS marketing within the Middle East region and ensuring the successful execution of both traditional and digital marketing strategies. The primary objective is to create, execute and optimize the local annual marketing plan for product certification utilizing a full spectrum of digital and traditional marketing channels. This position plays a critical role in increasing market share revenue and profitability through strategic marketing campaigns, events, partnerships and data‑driven digital marketing initiatives.

Responsibilities

• Lead the development and execution of the local annual marketing strategy and plan aligning with the global strategy and focusing on key growth areas in territory.
• Collaborate with global and regional teams to share local insights ensuring global campaigns are adapted, optimised and deployed for specific market needs.
• Produce and manage local marketing activities such as events, workshops, webinars and seminars in collaboration with regional industry associations to effectively reach target audiences.
• Integrate digital marketing strategies including PPC, SEO and paid social media campaigns to drive engagement and lead generation leading to opportunities, sales and revenue.

Occasional travel is required for core meetings and events (up to 30%).

Qualifications

• Demonstrated track record planning and executing successful integrated marketing campaigns.
• Graduate (or equivalent) in Marketing or related discipline.
• Excellent level of written and spoken English; Arabic preferred; other languages advantageous.
• End‑to‑end event management experience with demonstrable examples of event selection, planning and follow‑up with positive impact/ROI.
• Experience with marketing automation tools creating emails and landing pages.
• Industry experience within Product Certification relating to Building Materials and Fire is highly advantageous.

Benefits

BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development, 15 days annual leave, paid sick leave, bank holidays, health insurance, life insurance, maternity leave, maternity leave, paternity leave, paid bereavement leave, learning and development opportunities and a wide range of flexible benefits that you can tailor to suit your lifestyle.

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow and engage with our global organization, all while having fun and thriving.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.

Required Experience

Manager