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Senior Marketing Manager
Job summary
A leading marketing consultancy in Cape Town is seeking a Marketing Manager to enhance brand presence and drive impactful campaigns. The ideal candidate will have over 10 years of experience in marketing, especially in retail or FMCG sectors, and possess strong analytical and creative skills. This role involves developing marketing strategies, managing campaigns, and collaborating with various teams to achieve business goals. A Bachelor's degree in Marketing or related field is required.
Qualifications
- 10+ years of marketing experience, ideally in the retail or FMCG sectors.
- Proven track record in managing regional calendars, events, or promotions.
Responsibilities
- Develop and execute integrated marketing strategies.
- Manage 360° marketing campaigns across various platforms.
- Collaborate with cross-functional teams.
Skills
Education
Are you a strategic thinker with a flair for creativity? Do you thrive in a fast-paced retail environment and know how to connect with customers both online and offline? Were looking for a Marketing Manager to lead our clients' brand presence and drive campaigns that make an impact.
Key Responsibilities:
- Develop and execute integrated marketing strategies to increase brand awareness, footfall, and sales.
- Manage 360° marketing campaigns across digital, social media, in-store, and events.
- Collaborate with product, merchandising, and sales teams to align marketing efforts with business goals.
- Analyze market trends and customer insights to optimize marketing plans.
- Build strong relationships with media, agencies, and partners.
- Oversee the marketing budget and ROI tracking.
- Experience managing regional calendars, events, or promotions
Personal Attributes:
- 10+ years of marketing experience, ideally in the retail or FMCG sectors.
- Bachelors degree in Marketing, Business, or a related field (Masters a plus).
- Proven track record in digital marketing, campaign management, and brand building.
- Experience managing agencies and vendors.
- Strong analytical skills with a creative edge.
- A team player who thrives in a multicultural, dynamic environment.
- Willing to relocate to Dubai
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.