Jobs in Soweto, South Africa

Digital Campaign Specialist position located in Bryanston, Gauteng. Salary range: R900000 - R1200000. Employer: AB InBev Africa. Posted today.

Dreaming big is in our DNA. A future where we’re always forward-thinking and delivering new ways to meet life’s moments. We seek people with passion, talent, and curiosity, and provide the teammates, resources and opportunities to unleash their full potential. The power we create together is unstoppable when we combine strengths. This role focuses on developing and executing digital campaigns aligned to commercial objectives to drive engagement, customer experience, and conversion.

• Collaborate with cross-functional teams to develop and execute strategies to promote brands and enhance the BEES app experience, aligned to business objectives.
• Set clear objectives and KPIs for each campaign and align them with overall business goals.
• Compile detailed briefs and provide feedback to creative agencies; ensure deliverables are relevant to customers to drive engagement and sales conversion.
• Develop engaging content (copy, graphics, videos, and other media) to support campaign goals; work with creative agencies to ensure on-brand messaging.
• Ensure final approved artwork is saved in a media library for easy access and reference; track briefs, revisions, and final artwork, with regular status updates.
• Plan, develop, and launch digital campaigns tailored to the B2B audience on the app; use multiple channels (email, push, in-app banners, sliders, SMS) to maximize reach and impact.
• Manage configuration, testing, and maintenance of campaign assets and games as required.
• Ensure 100% compliance with Brilliant Basics across campaigns; use data and insights to inform setup (triggers, frequency) and ensure accurate execution (tagging, naming conventions, triggers, frequency, reach, conversion events).
• Monitor and analyze KPIs (e.g., click-through and conversion rates; Brilliant Basics compliance) and provide insights for continuous improvement; support real-time retargeting and KPI-driven strategy.
• Liaise with stakeholders across marketing, agencies, and commercial teams to inform strategies; ensure content is delivered on time to meet deadlines.
• Act as a key stakeholder in coordinating and executing internal and external initiatives related to platform marketing.
• Ensure campaigns are consistent with BEES brand voice and messaging targeted to customers.
• Adhere to relevant regulations and industry best practices, particularly regarding data privacy and security.

• Excellent verbal and written communication; ability to explain complex issues simply and concisely.
• Strong self-management, ability to work independently, and capacity to manage multiple priorities.
• Proactive with the ability to learn new skill sets and platforms (Braze, Mixpanel, BEESOne, BEES Gamification).
• Strong analytical and problem-solving skills; interpersonal and presentation abilities.
• Experience in digital marketing or B2B preferred; Braze Certified Marketer Certification is advantageous.

• Band: VIII
• AB InBev is an equal opportunity employer; appointments align with the AB InBev employment equity plan and talent requirements. The advert lists minimum requirements; management may use additional information for shortlisting.

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