Social Media & Content Manager (Residential)

The Legends Agency; Cape Town; Remote; ZAR 300,000 - 400,000; Full time

Job summary

A lifestyle-led property brand is looking for a Social Media & Content Manager to drive digital marketing for UK-based properties. With strong experience in content creation and campaign management, you'll manage social media and content across various platforms. This remote role requires proficiency in digital marketing tools and the ability to work UK hours. A detail-oriented self-starter with strong storytelling skills will thrive in this position.

Qualifications

• Minimum 2 years experience in content marketing or digital campaign management.
• Strong knowledge of Instagram, TikTok, and digital content best practices.
• Self-starter comfortable working remotely and managing UK-based hours.

Responsibilities

• Create and manage content across Instagram, TikTok, LinkedIn, and email newsletters.
• Design simple visual assets and marketing materials using Canva or similar.
• Launch and optimise paid social campaigns and manage agency support if needed.

Skills

Content marketing

Digital campaign management

Visual storytelling

Copywriting

Organizational skills

Tools

Meta Ads Manager

Google Analytics

Mailchimp

HubSpot

Canva

Job description

Social Media & Content Manager (Residential)

Create. Curate. Convert. Join a lifestyle-led property brand redefining urban living.

Remote (SA-Based) | R40 000 -R50 000 | UK Hours (8am-5pm)

About Our Client

This forward-thinking property brand is transforming how people live and stay in cities, blending design-led comfort with wellness, culture, and community. Their flagship locations include:

• Southall: 11 floors of stylish studios with coworking, wellness, and a vibrant events calendar.
• Shoreditch: Premium apartments in a tranquil setting, connected to a 10,000 sq ft wellness and cultural hub.

With beautifully curated spaces and a modern approach to hospitality, this brand is building more than residences; they're cultivating lifestyle experiences.

The Role: Social Media & Content Manager

This is a hands-on, creative execution role ideal for an early to mid-career marketer who thrives on content creation, campaign management, and delivering results. You'll take charge of the full content and digital marketing lifecycle to drive lead generation for two residential properties in the UK.

You'll work closely with the Head of Sales and collaborate with creative partners to bring ideas to life across platforms, from Instagram Reels to Airbnb listings.

Key Responsibilities

• Minimum 2 years experience in content marketing or digital campaign management
• Create and manage content across Instagram, TikTok, LinkedIn, and email newsletters
• Build and maintain a dynamic content calendar aligned to events, launches, and campaigns
• Design simple visual assets and marketing materials using Canva or similar
• Manage OTA listings (Airbnb, Booking.com, Expedia) to ensure high-quality, conversion-focused content
• Plan and oversee content shoots in collaboration with photographers and videographers
• Launch and optimise paid social campaigns (Meta, Google); manage agency support if needed
• Support SEO efforts through basic keyword research and blog content
• Track and report lead generation metrics (clicks, enquiries, form fills)
• Maintain updated decks, brand assets, and templates

About You

• 2+ years experience in marketing, content, or campaign execution
• Strong knowledge of Instagram, TikTok, and digital content best practices
• Proficient in Meta Ads Manager, Google Analytics, Mailchimp or HubSpot, and Canva
• Great visual storytelling and copywriting skills
• Exceptionally organised, with strong attention to detail
• Self-starter comfortable working remotely and managing UK-based hours (8 am - 5 pm)
• Confident juggling multiple tasks, platforms, and stakeholders