Paid Ads Manager (Facebook & Google)

The Sales Centre co; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A prominent sales and marketing platform is looking for a Paid Ads Manager to manage Facebook and Google Ads campaigns effectively. This remote, part-time role prioritizes candidates with experience in the property sector, who excel in lead generation and campaign optimization. Responsibilities include creating ad creatives, testing copy, and monitoring campaign performance. Ideal candidates are results-oriented with clear communication skills and a good understanding of funnels and CRM systems. The role offers flexibility and opportunities for growth as results improve.

Qualifications

• Proven experience running Facebook Ads for lead generation.
• Proven experience running Google Ads for lead generation.
• Prior experience in the property sector is a plus.

Responsibilities

• Build and manage Facebook ad campaigns end-to-end.
• Build and manage Google Ads campaigns, starting with search.
• Create ad creatives using Canva or similar platforms.
• Write, test, and iterate ad copy and messaging angles.
• Optimise campaigns based on cost per lead and booked calls.

Skills

Facebook Ads

Google Ads

Lead generation

Creating ad creatives

Results-oriented

Clear communication

Tools

Canva

GoHighLevel

Job description

Remote | Part-time (with potential to grow)

Our Client is an all-in-one sales and marketing platform for UK property professionals, and paid traffic is a core part of both our internal growth and the wider ecosystem we support.

We’re looking for a Paid Ads Manager with proven experience in Facebook Ads and Google Ads, ideally with a background in property-related campaigns. This is a remote, part-time role to start, with scope to increase hours as results and workload grow.

Role Overview

You’ll take full ownership of paid ad campaigns, driving high-quality traffic into existing funnels and CRM systems. We’re looking for someone who understands lead generation as part of a complete funnel journey, not just running ads in isolation.

Because property ads have their own nuances, candidates with experience in businesses such as:

• Property sourcing companies
• Estate agencies
• Mortgage brokers
• Property services

will have an advantage.

Funnels, landing pages, and follow-up systems are already in place. You will be responsible for creating ad creatives, writing and testing ad copy, and optimising campaigns end-to-end to drive performance.

Key Responsibilities

• Build and manage Facebook ad campaigns end-to-end
• Build and manage Google Ads campaigns (search initially)
• Create ad creatives using Canva or similar platforms
• Write, test, and iterate ad copy and messaging angles
• Create and test audiences, keywords, and ad variations
• Set up and monitor conversion tracking
• Optimise campaigns based on cost per lead and booked calls
• Scale winning campaigns and pause underperforming ads
• Provide simple weekly performance updates and insights

Experience We’re Looking For

• Proven experience running Facebook Ads for lead generation
• Proven experience running Google Ads for lead generation
• Prior experience running ads in the property sector
• Experience creating ad creatives using Canva or similar tools
• Comfortable writing short-form ad copy and testing messaging angles
• Experience working with funnels, landing pages, and CRM systems
• Strong focus on results, not vanity metrics
• Clear communication and reliable turnaround

Nice to Have

• Experience with GoHighLevel or similar CRM platforms
• Experience targeting UK-based property audiences