Lifecycle Growth Lead — FinTech (Remote, Africa)

M-KOPA; Remote; ZAR 1 258 000 - 1 888 000; Full time

Job summary

A leading FinTech company seeks a Lifecycle Growth Lead to drive activation and retention metrics for over 7 million customers. This role requires hands-on execution of automated customer journeys and structured experiments to improve financial inclusion across Africa. Candidates should have over 5 years of experience in lifecycle marketing and a strong grasp of CRM platforms. The position supports diverse teams globally and offers professional development opportunities while leading impactful campaigns that benefit millions.

Benefits

Professional development programs

Family-friendly policies

Flexible working arrangements

Well-being support

Qualifications

• 5+ years of hands-on lifecycle/CRM execution ideally in fintech or subscription contexts.
• Experience leading growth initiatives from strategy through experimentation to scale.
• Accountable for metrics like activation rate, retention, and revenue growth.

Responsibilities

• Own lifecycle growth outcomes focusing on activation, retention, and revenue.
• Design and run structured experiments to drive customer engagement.
• Collaborate with Product, Data, and Commercial teams to align efforts.

Skills

Lifecycle/CRM execution

End-to-end growth initiative ownership

Proven track record owning growth outcomes

Expert in CleverTap, Braze, MoEngage, Customer.io, or HubSpot

Deep multi-channel expertise

Structured experimentation methodology

Job description

A leading FinTech company seeks a Lifecycle Growth Lead to drive activation and retention metrics for over 7 million customers. This role requires hands-on execution of automated customer journeys and structured experiments to improve financial inclusion across Africa. Candidates should have over 5 years of experience in lifecycle marketing and a strong grasp of CRM platforms. The position supports diverse teams globally and offers professional development opportunities while leading impactful campaigns that benefit millions.