Growth-Focused Digital Consumer Brand Manager

Human Accent; Gauteng; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A prominent company in the pharmaceutical industry is seeking a Consumer Brand Manager to build brand equity through innovative marketing campaigns. This role will focus on digital engagement, consumer insights, and collaboration with various stakeholders. The ideal candidate has 3–5 years of experience and a degree in Marketing or Business, demonstrating a track record of successful brand launches. Join a dynamic team in Gauteng, South Africa.

Qualifications

• 3–5 years in consumer brand management, preferable in FMCG or OTC.
• Proof of brand launch and growth success in the digital space.
• A portfolio or case studies required.

Responsibilities

• Develop consumer campaigns across digital and traditional media.
• Own digital platforms: content calendars, social media, websites.
• Map the consumer journey and identify loyalty-building interventions.

Skills

Digital marketing

Consumer insights

Social media management

Agency management

Campaign execution

Education

Degree in Marketing, Communications, or Business

Job description

A prominent company in the pharmaceutical industry is seeking a Consumer Brand Manager to build brand equity through innovative marketing campaigns. This role will focus on digital engagement, consumer insights, and collaboration with various stakeholders. The ideal candidate has 3–5 years of experience and a degree in Marketing or Business, demonstrating a track record of successful brand launches. Join a dynamic team in Gauteng, South Africa.