Consumer Brand Manager (Digital & Consumer-Focused)

Talent Evolution (Pty) Ltd; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A prominent marketing firm in Johannesburg is seeking a Consumer Brand Manager to build strong consumer brand equity through innovative marketing campaigns. The ideal candidate should have 3-5 years of experience in consumer brand management, especially within FMCG or OTC sectors. This role emphasizes digital marketing, consumer engagement, and collaboration across teams to ensure brand success. A degree in Marketing or a related field is essential. Experience with launching brands in a digital environment will be crucial to your success.

Qualifications

• 3–5 years’ experience in consumer brand management.
• Experience within FMCG or OTC environments is advantageous.
• Proven experience in launching and growing brands within a digital environment.
• Portfolio or case studies demonstrating execution success and measurable results are required.

Responsibilities

• Develop and execute consumer marketing campaigns across digital, social, and traditional media.
• Own and manage digital platforms including social media and content calendars.
• Map the consumer journey and identify opportunities to build loyalty.
• Collaborate with internal teams to ensure aligned messaging.
• Ensure all marketing activities comply with regulatory standards.

Skills

Digital marketing and social media management

Consumer insights

Data analysis

Campaign planning and execution

Agency management

Creative and adaptable

Collaborative working style

Education

Degree in Marketing, Communications, Business, or related field

Job description

Role Purpose

The Consumer Brand Manager is responsible for building strong consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital platforms, consumer insights, and engagement. The role ensures brands connect with end-users across the full customer journey, driving brand awareness, loyalty, and market share.

Key Responsibilities

• Consumer Marketing Strategy
  • Develop and execute consumer marketing campaigns across digital, social, and traditional media channels.
  • Translate brand strategy into compelling and effective consumer-facing messaging.
  • Lead influencer marketing initiatives, public relations activities, and retail/pharmacy activations.
• Digital Marketing & Consumer Insights
  • Own and manage digital platforms including social media channels, websites, and content calendars.
  • Plan and execute performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising.
  • Analyse campaign performance using digital analytics, consumer research, and feedback to optimise results.
• Consumer Engagement & Activation
  • Map the consumer journey and identify opportunities to build loyalty and engagement.
  • Execute in-store activations, promotions, and retail partnerships.
  • Develop consumer education materials such as leaflets, videos, and digital content.
• Cross-Functional Collaboration
  • Collaborate with internal brand and commercial teams to ensure aligned messaging across consumer and professional audiences.
  • Manage relationships with agencies, research partners, and creative suppliers to ensure effective campaign execution.
• Compliance & Governance
  • Ensure all consumer-facing marketing activities comply with regulatory and advertising standards, including SAHPRA and ASA codes.

Role Requirements

Qualifications

- Degree in Marketing, Communications, Business, or a related field.

Experience

• 3–5 years’ experience in consumer brand management.
• Experience within FMCG or OTC environments is advantageous.
• Proven experience in launching and growing brands within a digital environment.
• Portfolio or case studies demonstrating execution success and measurable results are required.

Skills & Competencies

• Strong digital marketing and social media management capability.
• Experience with consumer insights, data analysis, and campaign optimisation.
• Ability to manage agencies and external service providers.
• Strong campaign planning and execution skills.
• Creative, data-driven, adaptable, consumer-centric, and collaborative working style.